‘Will the lights work?’

Sainsbury’s brought to life the ‘Will the lights work’ Christmas moment with 6-sheet and 48-sheet posters that light up, and interactive 6-sheets that invite passers-by to flick the switch and see if the fairy lights twinkle. The special builds, part of the ‘Christmas Days at Sainsbury’s’ campaign, ran in London, Edinburgh, Glasgow, Manchester, Leeds and Birmingham and was created by Posterscope,  PHD and JCDecaux.