Which colour will get your vote?

Tapping into the conversation around the election and with more choice than ever before Wickes ran an integrated campaign which showcased different paint colour choices, representing each of the different parties. The campaign ran in press and on social media.  On election day itself the campaign appeared on digital OOH running between 4.30pm and 8.30pm targeting those final last minute voters.
The campaign was planned and bought by Carat, iProspect and Posterscope.