Volkswagen creates the bowling brake to showcase braking speeds

Volkswagen wanted to make people aware of safety in a full and engaging way, so they headed for the local bowling centre.  In conjunction with agency Almap BBDO, Brazil, they created specially adapted balls with magnets inserted which ‘broke’ just before reaching the balls  bringing to life the speed of cars and the need to brake suddenly when driving in cities.
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Via: Guerrillablog