Virgin America's Bus-Shelter Ad: 'Test Drive' Before Buying a Ticket

Travel often? Use Google Street View? Hell, maybe you’ll love Virgin America’s Seat View.

It’s exactly what it sounds like: You use the campaign to “stroll” through the Airbus A320 that flies out of all 22 destinations Virgin America serves. Nervous about the leg room in coach? Check out Main Cabin Select. Or wander right past the partitions into First Class, though sadly you won’t be able to try the built-in lumbar massagers.

The work results from the insight that some U.S. airlines use ad campaigns to highlight amenities that aren’t actually available on all flights, says Abby Lunardini, Virgin America’s vp of brand and communications.


“People have increasingly come to rely on Google Maps and Google Street View to explore their world,” says Google Maps Street View program manager Deanna Yick. “We hope launching this Street View imagery will help better inform travelers of what they can expect, and to see Virgin America’s award-winning cabins.”

Via: Ad week