A Tunnel to the Other Side of the World

Austravel – a ‘leading Australia and New Zealand travel specialist’ – have, overnight, dug a tunnel to the other side of the world.
Commuters using London Liverpool Street Station had the opportunity to peer into the #LondonDownUnder hole to ‘get a sneak peek’ of one of the company’s holiday destinations.
The cordoned-off area apparently houses a tunnel to Australia. In reality, the ‘tunnel’ showcases real-time footage from Down Under.
The stunt (and of course, the accompanying hashtag #LondonDownUnder) was announced by the company on its Twitter account @AustravelUK.
The stunt was coordinated by Frank PR.
Via: PR Examples