Trick or Treat interactive 6 sheet promotes $20 million Halloween Superdraw

Posterscope and Carat Australia created a customised interactive 6 sheet featuring a ‘trick or treat’ game to promote Gold Lotto, Tatts Lotto, Lotto and X Lotto’s $20 million Halloween Superdraw.
The activation featuresd a stand-alone 55 inch portrait screen incased in custom built, Halloween Superdraw branded housing. The creative featured a zombie animated character that invites customers (18 years and over) to play a game of “trick or treat”. The participant rang a doorbell to get a chance at winning an entry into the $20 Million Superdraw.
The doorbell is programmed through Val Morgan Outdoor’s market-leading ad serving system to randomly offer participants a ‘trick’ or a ‘treat’. The algorithm is reset every three minutes so the campaign is truly a game of chance. The ad serving system will also deliver localised content to four different states over the campaign period as well as host a countdown to the draw across the wider Val Morgan Outdoor screen network.
Each of the four custom built units feature a thermal printer that printed the ‘tricks’ while a Brand Ambassador gives away the ‘treats’ – a ticket into the Superdraw.
This activation has been the collaborative effort between Val Morgan Outdoor, Carat, Posterscope and GPY&R to play on the themed event of Halloween and tap into an infrequent Lotto audience.
The Halloween Superdraw activation is in market for ten days from Thursday 23 October until Saturday 31 October