Timberland project around London

To promote Timberlands SS15 collection, psLIVE and Posterscope activated a collaborative campaign, using a variety of OOH formats nationally. The communications objective was to promote Timberland as a lifestyle product that is both suitable for in and out of the city.
In addition to traditional OOH formats national Bus T-Sides, Supersides, small and large format digital sites, psLIVE are targeting commuters with a series of static and motion projections. The projections will infiltrate the streets of London over three weeks in surprising outdoor, high impact locations, relevant to the Timberland target audience.