Tiger Beer Creates 'Air Ink' Using Air Pollution

Tiger Beer has launched a campaign to help the Asia region’s best emerging artists to ‘uncage’ the streets with Air-Ink, the world’s first ink made from air pollution.

Air-Ink was developed by Tiger Beer in response to the growing air pollution issue in Asian cities, where the hazardous air quality has forced many to curtail their outdoor activities on the streets. The initiative, which aims to reconnect Asians with the streets they love through the combined efforts of people, was conceptualised as part of the brand’s initiatives to present the modern, entrepreneurial and creative face of emerging Asia.
Video below:
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