Swedish opera demonstrates how the homeless are ignored

Folkoperan is an opera house in Stockholm, which is currently playing host to its spring show, ‘God Disguised‘, which premiered on the 15th of February and runs until the 26th of March.
To promote the show, and illustrate how exposed groups are ignored in society- which is a primary theme in the show- Folkoperan and a number of homeless people who are performing in it took to ten different street locations with free tickets.
The actors wrote signs about their performance, offering two free tickets to the first people to stop and talk to them. They stood where you would expect to find them; by the subway, outside the grocery store and on many other of Stockholm’s busiest locations.
Thousands passed by and ignored the messages, taking  12 hours for the first person to claim 2 free tickets.
[youtube width=”300px” height=”200px”]5jUt1SSxerE[/youtube]
Via: PR Examples