The World’s First Soap Bus Ticket

The Asiri Group of Hospitals, one of Sri Lanka’s largest healthcare providers, is adamant about one thing: washing your hands. From preventing a common cold to protecting a person from hepatitis, hand washing is crucial to remaining in good health. Public buses are a mainstream source of transportation in Sri Lanka. With scores of people boarding every day, buses become a hub for spreading germs among passengers. And public bus stops seldom provide sanitizers for their passengers to use. Leo Burnett Colombo devised the “Soap Bus Ticket,” an inventive ticket roll infused with soap. Every bus ticket issued to a passenger also served as a free piece of soap. An integrated campaign of posters and signage educated the public about the benefits of hand washing as a way to help protect people from serious diseases and illnesses.
Video below:
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Via: The inspiration room