The Milka Collage Fun-Box

Mondelez promoted the new Milka Collage with an OOH roadshow throughout Germany. A “Milka Collage Fun Box” invites chocolate-lovers in nine cities to take a photo. The images are being shown live on a screen outside of the Funbox and can be shared with friends on Facebook. As a strong incentive to participate, each participant received a chocolate bar of Milka collage, personalized with his or her own picture. The new Milka Collage in flavours caramel and raspberry has been available since the end of 2015. For Milka Collage, Mondelez has been increasingly relying on out- of-home-communication.