Telefónica Signs JCDecaux Street Furniture M2M Deal

Telefónica has announced it is partnering with outdoor advertising company JCDecaux to develop a range of M2M solutions.
The Spain-based operator said it will bring “enriched connectivity” and “new digital features and experiences” to JCDecaux’s municipal information devices, digital screens and self-service bicycle stations in Europe and South America.
For example, Telefónica said its M2M technology will enable the transmission and reception of pre-recorded or real-time advertising content on digital screens.
Municipal information messages can be delivered through remote management features, which will save out-of-home advertising companies “significant” maintenance costs due to the continuous data flows reporting the status of the displays.
Meanwhile, remote tracking data is available for shared bicycle schemes, such as the one in Paris, which the two companies said would help companies and public administrations to save significant costs in unit losses and maintenance.
A February report by Juniper Research predicted that the installed base of cellular M2M devices will approach 500 million modules by 2018, thanks to decreasing chipset prices.
According to Telefónica, there are more than four million active M2M cards in France, where JCDecaux is based.
Via: European Communications