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Ocean announces judges for digital out-of-home competition

Rob Potts, an executive creative director at Saatchi & Saatchi, and Ross Neil, an executive creative director at WCRS, are among the creative and media execs on the judging panel for Ocean’s Art of Outdoor competition.
Presented in partnership with Campaign, the awards will honour the best creative work in digital out of home advertising, including full motion, subtle motion and interactive.
Other judges include: Emma de la Fosse, a chief creative officer EMEA, OgilvyOne; Matt Levers, a creative director at VCCP; Tom George, the chairman UK and Northern Europe at MEC; and the Campaign global editor-in-chief, Claire Beale.
James Copley, a managing partner at Talon; Stuart Taylor, the UK chief executive at Kinetic; Glen Wilson, the UK managing director of Posterscope; Chris Marjoram, the managing director of Rapport; Adrian Cotterill, the editor-in-chief, Daily DOOH; and the Ocean chief executive, Tim Bleakley, complete the panel.
Entrants will have the chance to win a share of a £450,000 prize pot and to showcase their work on Ocean’s premium digital sites across the UK.
This is the sixth year of the competition, which is free to enter. There are two categories for the best interactive and creative work.
The deadline for submissions is 28 August, and winners will be announced at an industry summit and awards held at the Imax in London on 8 October.
Richard Malton, the marketing director of Ocean, said: “Ocean’s competition has educated and inspired our industry and helped deliver the success story of digital out of home so far. It has always been our ethos to stimulate understanding and exploitation of the medium to the best possible effect.
“I am sure the 2015 competition will surprise and inspire in equal measure.”
For details on how to enter, visit the Ocean website.
Via: CampaignLive
 
 

People looking at a billboard triggers a change in creative

In a world first for digital out of home, Ocean, Women’s Aid and WCRS are collaborating on an interactive campaign which shows how we can all make tangible changes in the fight against domestic violence.
Timed to coincide with International Women’s Day on Sunday, March 8th, the creative, by the leading London advertising agency WCRS, raises awareness of the how domestic violence charity Women’s Aid saves lives.
The collaboration is a world first because this is the first time the attention of people looking at the digital screens triggers an immediate change in the creative. Ocean exclusively operate facial recognition technology on large format Digital out of Home in the UK, and in delivering this campaign are the first organisation to utilise the gaze tracking element of the system to trigger or superimpose content for live playback in real time on the screens.
The campaign premieres on Thursday, March 5th at The Screen @ Canary Wharf in London and then rolls out to the The Screen @ New Street in Birmingham and Eat Street @ Westfield London on March 7th and 8th.
The initiative will also be supported on Channel 4 with a specially introduced 30 second prime time TV spot designed to amplify the message during the centre break of brand new drama Indian Summers on Sunday, March 8th. The spot will be repeated at 7.20pm the following day in Channel 4 News’ ad break. Promotion of these TV spots will also run across some of Ocean’s most high profile Digital out of home locations in the UK.
The campaign is already an award winner, taking the Interactive Award in Ocean’s annual Art of Outdoor competition 2014.
WCRS worked with famed photographer Rankin, a long-time supporter of Women’s Aid, Ocean and posthouse Smoke and Mirrors to create the interactive billboard which shows the image of a bruised woman with the simple imperative, “Look at me”.
In awarding the WCRS/Women’s Aid campaign the Interactive Award in Ocean’s annual Art of Outdoor competition 2014, the judging panel said: “This campaign figures out how many people are looking at the screen – and the longer you look at it the more it changes. This has not been done before. So, paying attention has a positive effect. It’s very clever.”
To learn more about Women’s Aid visit www.womensaid.org.uk
Via: Ocean Outdoor