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WaterAid uses empty water buckets to raise awareness of child poverty

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WaterAid has placed 800 empty water buckets along the River Thames to represent the number of children who die every day due to a lack of clean water.

The activation is part of the charity’s Untapped appeal which raises awareness of the one in nine children who don’t have clean water, and one in three without a “decent” toilet.
WaterAid says that each of the colourful buckets in the installation could hold enough drinking water for one child a week.
The work has been created by PR agency Tin Man with KGA supporting production.
Marcus Missen, director of fundraising and communications at WaterAid, said: “Every day, millions of children miss out on school and have no time to play with friends because they have to collect water for their families. Often, the water is so dirty it can kill them.”
Via: Campaign Live

HSBC and WaterAid Celebrate World Water Day with Interactive Water Display

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HSBC and WaterAid have created an interactive water display in Canary Wharf that spells out supporters’ names to celebrate World Water Day on Saturday 22 March.
The water fountain, or Aquascript, spelt out the names of WaterAid supporters who had texted the word ‘everyone’ and their name to 78866 or tweeted their name using the hashtag #Everyoneeverywhere.
HSBC is WaterAid’s biggest corporate partner and its HSBC Water Programme, which aims to reach 1.1 million people in Asia and Africa with safe water, supported the Aquascript.
Oritsé Williams, a member of the band JLS, attended the Aquascript’s launch yesterday and his name was the first to be displayed on the wall of water.
Via: Brand Republic

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