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Volvo calls on Thor to turn on an outdoor ad with real lightening

Volvo in Thailand has created a reference to Swedish god Thor in its latest campaign for its hybrid car, building an outdoor ad that was turned on by real lightening.
Volvo Car Thailand and GreynJ United wanted to create a campaign that showed how electric cars can generate power while leaving zero emissions, and used the outdoor element as the central theme to a wider social media and digital campaign around #PurePower.
To create the ad, the company brought in Macco Group to add lightning rods to the outdoor ad which would attract a bolt during the Thai storm season. Once the lightning struck, it triggered the ad to turn on its lights and a set of cameras to capture the spectacle.
The team used meteorological data to work out when the storm was likely to hit and, once the content was captured, the videos were shown on the Volvo Facebook page.
The storm hit in late September and since then the campaign has gathered pace on social media and local news outlets. According to GreynJ United, it has already picked up 10x more test drives and has sold 3x more than any other Thai Volvo campaign.
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Via: The Drum

Volvo stages Scandinavian-styled sanctuary

Volvo Car UK is bringing a Scandinavian sanctuary to London, following similar activations in Edinburgh and Manchester, offering members of the public a retreat from the stresses and strains of daily life.

The ‘Escape the City in your City’ pop-up studio opened in Edinburgh’s Castle Street on 18 April for four days and took place at Manchester’s Spinningfields from 24-30 April. This week (2-5 May) it will take place near London’s Canary Wharf. The studio is offering a selection of relaxing and complimentary 30-minute sessions, including yoga, Swedish massage, meditation, art classes and guided run clubs.

For those who want to explore the city beyond their everyday routes, Volvo is also providing free-of-charge cycle hire at the event.
Taking design cues from Scandinavian architecture to create a warm and intimate environment, the multi-functional space is displaying Volvo’s new XC60 premium SUV before it arrives at dealerships later this year. With a clutter-free cabin featuring natural materials and a nine-inch touchscreen, the XC60 will provide a relaxing and welcoming space for all its occupants, wherever the car may be.

Jon Wakefield, managing director, Volvo Car UK, said: “As a human-centric company, we want to reinforce the importance of taking time out of our busy schedules. Much like the interior of the new Volvo XC60, our pop-up studio will provide people with a calm, relaxing space to escape the rigours of city life.”

Earlier this year, Volvo teamed up with Tablet Hotels to launch a ‘Get Away’ lodge in northern Sweden. The brand also staged Scandi-inspired pop-ups in Manchester’s Arndale and Kent’s Bluewater shopping centres.

Via: Event Magazine

Volvo turns an iPad into an X-Ray Scanner for their cars

At the Geneva Auto Show Volvo launched an augmented reality app that allows users to turn their iPhones and iPads into handheld x-ray scanners and see a full 360° x-ray view of the innovation beneath the car case.
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Via: PSFK