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The world's first LED track where runners can race themselves

Nike has created a pop-up running stadium in Manila, Philippines that allows people to race themselves via LED screens.
The 200 foot long race track has been launched to promote the Lunar Epic trainer and has been specifically shaped like the sole of the shoe.
The track has also been fitted with LED screens along one side. Visitors are invited to run one lap, with their lap time being logged. They then re-run the track, racing against themselves via a projection on the LED screens.
The ‘Unlimited Stadium’ running track, which was created by BBH, takes over a city block in the centre of BGC, Manila’s business district and running hub.
According to BBH, the idea behind the experience was to fuse offline and virtual worlds. As many as 30 runners can use the track at one time and Nike will be tracking the total distance and data across the 17 days the track is open.
Via: The Drum 
 

Virtual 'crash' billboard raises awareness about road safety

Serviceplan held an unprecedented field operation on 22nd March in Paris to raise awareness about the dangers of being a careless pedestrian, which results in 4,500 victims each year in Ile-de-France.
The idea behind the operation was to display a specially designed interactive digital billboard near a busy pelican crossing. Equipped with a movement detector, speaker, and camera, the smart billboard made the sound of screeching tyres whenever a pedestrian attempted to cross the road while the “red man” was displayed.
The frightened faces of the pedestrians were then featured on the road safety billboards, and their photographs  shown alongside the caption: “Don’t risk facing death. Check the lights and cross safely”. The digital video and posters, created under real-life conditions, will be used as part of the forthcoming “Quinzaine Régionale des Usagers Vulnérables” (15-28 May 2017) on train station billboards and a Facebook campaign.
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Via: Best Ads on TV
 
 

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