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EBay sets up social shopping in Covent Garden

The eBay Social Shopping event, the UK’s first interactive, socially powered shopping experience, brought together product recommendations from social networks including Facebook, Twitter and Instagram with eBay’s own search data, to provide a real-time barometer of what the nations really wants this Christmas. Visitors could see products come alive with AR technology, get advice from personal shoppers via Facebook and browse and shop throughout using a smartphone or an eBay tablet.
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Twitter makes New York billboard smile/frown

Real time sentiments were used to make the face on Jell-O’s mechanical billboard smile or frown depending on the number of happy and sad smileys used on Twitter.
Via DailyDOOH

#HuffPostUK

To promote the launch of the UK edition of the Huffington Post, the US news and current affairs website, Posterscope UK in partnership with Total Media, MBA, JCDecaux and LocaModa, produced a dynamic digital OOH campaign that reflects the ‘real-time’ nature of the brand.  Ads on digital screens across a number of mainline stations, invited the public to tweet their opinions and views on the day’s top news story.  A genuinely automated system enabled consumer tweets with the #HuffPostUK hashtag to be played out live on the OOH screens.