Posterscope Turkey work with Coca-Cola to launch new branding

Posterscope Turkey have launched a  new brand awareness campaign for Coca-Cola, to introduce their new ‘One-Brand’ look and feel packaging. The OOH campaign will be supported across other media, around 20 main Turkish cities and will run in three phases from broadcast to narrowcast as the message becomes more targeted to individual consumer preferences.

Amnesty International Turkey "#GayTurtle"

Amnesty International has found a novel way to highlight homophobia in Turkey – film what happens when you offer people a gay turtle.

The online film, which is set in a pet shop in Turkey, was created by TBWA\Istanbul. It shows what happens when the pet shop employee tells shoppers that the turtle they are interested in purchasing is gay. The customers’ reactions (all real, according to TBWA) are uncomfortably absurd – eg. “No, just give me a normal, non-gay, standard turtle” – and seek to highlight the worrying levels of homophobia and transphobia in Turkey.
Video below
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Via: Campaign Live