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Giant Body Parts Give Travel Billboards Some Life

Travel agency, Voyages-SNCF, created a series of bizarre billboards throughout Paris that were 3D, interactive body parts – inviting Parisians to flex their curiosity and engage with the advertisements.
These interactive billboards included a giant mouth, a hairy chest and Marilyn Monroe’s leg. The mouth sings the opera, with its large tongue undulating as an opera singer’s would, Monroe’s famous white dress flutters, with her legs underneath, and the hairy chest, placed at a bus top would launch a disco ball and music when pressed. Then there is the muscly bare back of a French rugby player, washing his back with actually soapy water running down the advert.
Voyages launched the billboard campaign to promote their new offer – a train and show tickets combination pack, which brings people “closer to their passions”. The dual ticket initiative is about bringing travelers closer to cultural events like the opera, sports, movies and music.
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Via: psfk

Etihad Welcomes Heathrow T4 Passengers with Model Dreamliners

Etihad, PSI  and MediaCom Dubai have launched a new campaign at London Heathrow’s Terminal 4. The campaign, which aims to promote and increase awareness of the airline’s new aircrafts, features three model Boeing 787 Dreamliners at the T4 roundabout. The ten metre long Dreamliner airplanes will greet passengers as they approach the terminal as part of a five-year deal. The model planes were launched with the help of Chris Robshaw, England and Harlequin rugby captain.
PSI was responsible for handling the media deal and project managing the build and implementation of the model aircrafts.

Heated bus stops offer mini tropical getaways for New Yorkers

To entice New Yorkers to visit Florida during the winter, the Greater Fort Lauderdale Convention & Visitors Bureau recently installed a heated bus shelter in NYC.
The heated bus shelter is located at Lexington and Third Avenue and commuters who wait in the shelter are given sunglasses and free Metro cards. They are also allowed the chance to relax on beach chair-inspired benches.
The heated shelter is part of the tourism board’s “The Beach Looks Good on You” campaign and will be open for a month during the winter.
The campaign coincides with the Super Bowl when the area receives high foot traffic from visitors and locals going to and from the games.
As part of the campaign, the Fort Lauderdale Convention and Visitors Bureau will also hold an event at the Grand Central’s Vanderbilt Hall on January 28th and at Terminal 5 of JFK Airport for a week ending on Super Bowl Monday. The event will feature live music and videos of Fort Lauderdale’s beaches, as well as solar-charging stations and airfare giveaways courtesy of JetBlue Airways.
Via: psfk

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