Estonia Tourist Board use facial recognition technology to deliver stress relief to public

We’ve come to accept stress as a normal part of our lives. But it doesn’t have to be that way. The Estonian Stress Buster has the antidote.
The Stress Buster is equipped with the awesome power of pure nature, which he carries forth to the world’s major cities. Using facial recognition technology, he identifies stressed out individuals (really!) and employs the sounds of nature and a pop-up forest to bust their stress. And for the permanent cure, he sends them on a trip to Estonia. Keep an eye out for the Stress Buster in your stressed-out city.
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Via: Best Ads on TV

Belize Tourism creates the world's first drum-controlled billboard

Olson and long-time partner Belize Tourism Board teamed up to celebrate WestJet’s new nonstop flights from Toronto to Belize by inviting passersby to play on a custom-built Belizean drum that measures decibels to “power” a Belizean boy who dances on the new 90ft digital board towering over the square. One enthusiastic drummer will receive roundtrip airfare from Toronto for two to visit and explore this unique Central American nation.
Part of the two-day experience was broadcast via Facebook Live and also packaged in a shareable campaign video to be launched on BTB’s social media channels, including Instagram, Facebook and Twitter starting this week.
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Via: bestadsontv

Chariots of Fire Remembered in St Andrews

VisitScotland took over one of the most well-known beaches in Scotland – West Sands in St Andrews – to stage a stunt of Olympic proportions last week. The activity is part of a new drive by the national tourism organisation to encourage people globally to bring Scotland to life to others through personal stories, memories and experiences from their time in country on a new online Community. Using the beach from the famous 1981 film, Chariots of Fire – the artwork illustrates how locations across Scotland can trigger countless different memories for different people. Share your memories and #ScotSpirit now at  The campaign was executed by MKTG UK.
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South African Tourism to Unveil Giant Vending Machine Experience

South African Tourism is to launch a new experiential campaign featuring a giant vending machine in London tomorrow (24 February).

The stunt has been designed to promote the value for money South Africa can offer British holidaymakers. It will land in Waterloo for two days from tomorrow and is set to relocate to King’s Cross from 1-2 March.

The interactive vending machine will quiz players on the cost of experiences available in South Africa, with multiple choice answers provided.

The prizes, which will be dispensed regardless of whether the consumer got the answer right, have all been designed to showcase the diversity of experiences available in the country, and include biltong, a surfboard and an inflatable kayak.

Additionally, every passer-by that interacts with the machine will be entered into a competition to win a pair of flights to South Africa, courtesy of South African Airways.

Developed with agency BD Network, the activation aims to showcase the ‘favourable’ present exchange rate between the pound and rand. A social media campaign using the hashtag #RollingInRands will amplify the experience.

Tolene van der Merwe, UK Country Manager for South African Tourism, said: “We’re investing in this campaign to demonstrate just how much further your money goes. When on holiday in the country, you really are more valued in South Africa.”

Via: Event Magazine 

Amsterdam Airport Baggage Car Gets Lost in Antwerp

A baggage car from Amsterdam Airport Schiphol gets lost like a tourist in Antwerp. It’s an advertising stunt for Schiphol because “Schiphol, is closer than you think.” Especially for people in Belgium who are accustomed to depart from Belgium Airports. The baggage car is driving through the main square, attracting all kinds of attention. The Dutch driver goes around asking how to get to Schiphol. Some people were helpful with instructions.
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Via: PR Examples

#CallBrussels Campaign Shows Brussels is Still a Destination of Choice

Over the past few weeks, the international media has portrayed Brussels as a war zone that tourists would do well to avoid. This has obviously had dire consequences for the tourist sector, which is currently experiencing a noticeable decline. Who better than the people of Brussels to answer the questions that tourists hesitant about traveling to Brussels might have. In order to foster exchanges between the main players of tourism in Brussels (namely tourists from the following countries: France, the Netherlands, Germany, the United Kingdom, Italy and Spain) and the people of Brussels, set up telephone boxes in three emblematic locations of the Brussels-Capital at the Mont des Arts, on the Place Flagey and on the Place Communale in Molenbeek. Passers-by will be able to answer questions from foreign tourists. A great opportunity for the people of Brussels to defend their Region.
Video Below:
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Via: Best Ads on TV

Giant Cuckoo Clock Made of Oregon Maple Promotes Portland Tourism

Wieden + Kennedy recently created an incredible out-of-home tourism installation for Travel Portland: the tallest freestanding cuckoo clock in the U.S.

Chainsaw sculptor J. Chester Armstrong carved the clock, made from a single Oregon maple, in the national forest just outside Portland. It took three months to make—with help from metal sculptor Nicolas Gros, clock designer/gear consultant Laurent Worme, electronics consultant Mark Keppinger and local illustrator Patrick Long (who did the illustrations for the clock face). The clock features references to a number of Portland icons—Mt. Hood, Portlandia, beer, wine, bikers, farmers markets, roses, rivers, bridges and even Sasquatch.

W+K recently took the clock—which thematically ties into the “Portland Is Happening Now” campaign—to Seattle and Vancouver for tourism events in those cities. Every hour on the hour, hand-painted, wood-carved miniatures appear when the clock chimes. The events also featured “Portland-themed surprises, like coffee and donuts, a poet reading, a comedian performance, a tax-free tea party and naked bike riders,” the agency says.

The clock is 24.1 feet tall by 9.5 feet wide and weighs more than three tons. W+K is now looking for an indoor location in Portland to house the clock through the winter months.

Via: AdWeek

Digital Signage Takes Shoppers Scuba Diving and Rock Climbing

It’s one thing to see images of alluring undersea expeditions or exhilarating mountain treks, it’s an entirely other thing to actually swim the sea or climb the mountain – even if it’s only virtually.
Participation adds to the engagement and involvement in what one sees, and that’s what the Philippines Tourism Board is hoping for with a traveling digital signage kiosk that lets people see — and interact with — the natural beauty offered in the island country.
The immersive kiosk started out its tour of shopping destinations last month in Chicago’s Water Tower Place, before heading off to Los Angeles and onto San Francisco, Vancouver and Toronto.
The Pearl Media team created, built and installed the interactive kiosk that is activated through gesture-based technology.
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Via: Digital Signage Today

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