Posterscope host its latest 'The Pioneers' event featuring Richard Reed

On the morning of the 28th April, Posterscope welcomed the media industry to the second in the series of its ‘The Pioneers’ events which took place at the Soho Hotel.  Our speaker was Richard Reed, co-founder of Innocent Drinks, Jam Jar and Art Everywhere.
Over 45 minutes Richard entertained his audience by detailing his path to success, starting with how, at the age of 16 and working in a dog food factory, he decided to become an entrepreneur, but not before setting up a lawn mowing business and a stint at ad agency BMP.
Richard gave invaluable advice to succeeding in business including the importance of having a product that is better than its competitors and that consumers want, the value of building a great team of like-minded people that have complementary skills and embody the vision and values of the company, the need to really listen to what consumer want, feel and care about, and how business can be a force for change and benefit as well as a wealth generator.
To hear this and a lot more…watch the video below
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Posterscope host 'The Pioneers' – An audience with Sir John Hegarty

On the morning of the 13th January, Posterscope welcomed the media community to its inaugural ‘The Pioneers’ event which to0k place at the Soho Hotel.  The guest of honour was Sir John Hegarty, Worldwide Creative Director and Founder, Bartle Bogle Hegarty (BBH).
Over 45 minutes, Sir John Hegarty regaled his audience dispersing wonderful insightful nuggets of wisdom taken from his book ‘HEGARTY ON CREATIVITY THERE ARE NO RULES’ about the process of creativity.  Hegarty addressed the following themes…..before concluding with question time with his audience.
‘Sitting on a beanbag doesn’t make you creative’
‘You can have great ideas anywhere’ (but the one place you won’t is in a brainstorm meeting)
‘Excuse me I’m desparate for a creative philosophy….you couldn’t possible direct me to the nearest one?’
‘OK! I’ve got the fire going…who downloaded the story?’
‘Not quite what I had in mind Fanshaw when I said we need to be more daring’
‘You won’t make my bum look big?’
‘Regarding your role as the new Bond villain, the ears will have to go!’
‘Artist fragile handle with care.  I’d like a trade in, I’ve had him 10 years and he’s completely clapped out’
‘Take the head-phones off’
‘Picasso, Dali S,  E.Munch, Rodin, Renoir – Ring for entry’
‘I can’t possibly start the meeting I’m waiting for my ego to arrive’
‘I tried being an optimist, but it’s too much like hard work’
‘I wanna your hand’ – every McCartney needs a Lennon
‘Despite appearances I am incredibly complex, sensitive and prone to prolonged bouts of introspection’
To read MediaTel coverage of the event click here
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