Posterscope’s OOH campaign for AXA wins Best Use of Data at the Drum’s MOMA awards

Thursday 18th May  marked the return of the Marketing on Mobile Awards (The MOMAs), where Posterscope were shortlisted for 2 awards- Best Use of Data and Best Use of Location Based Services. The work for AXA was created in collaboration with Havas Media, xAd and Fallon.
They fought off competition from Subway, Colgate, Starbucks and O2, winning Best Use of Data.
This campaign started a personal conversation with AXA’s target audience using Britain’s favourite topics including the weather. AXA offered tips on how to avoid unforeseen mishaps and accidents to the public, to ‘stay one step ahead’.
Using an innovative and custom mobile data strategy, consumer engagement with mobile experiences fed intelligence into out of home screens to optimise the message displayed.

The Drum reports on Posterscope's Unlocking the Value of Real-Time Roundtable

Brands and agencies thrash out how to break down barriers in DOOH and unlock the value of ‘right-time’ data-informed creativity.  The Drum reports on the recent roundtable hosted by Posterscope.
Investment is flowing into the digital out-of-home (DOOH) space, with more than £75m expected to be invested in the infrastructure this year, yet it’s clear there are some major barriers to overcome if it’s to receive the place it deserves on the media plan.
Confusion over the term ‘real-time’, conflict between creative and media buying agencies, lack of a DOOH-dedicated trade body, and the outdated method of buying, were among the issues tackled by agencies and brands at a recent roundtable debate hosted by Posterscope.
A broad spectrum of agencies, brands, outdoor media owners, and specialist start-ups gathered in London to thrash out what the remaining barriers are to take-up and how the industry must collaborate to unlock the real value of dynamic DOOH.
British Gas’ Hive, 20th Century Fox, Denstu Aegis Network, Starcom Mediavest, M&C Saatchi, Microsoft, AOL, Liveposter, Ocean Outdoor, and Clear Channel were among those participating in the debate
To access the White Paper click here
Via: The Drum

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