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TfL Kicks off Pitch for £500m London Bus Shelter Contract

Transport for London has kicked off the £500 million contest to install and operate its street furniture across London in the first of three major tenders.

Clear Channel UK has held the contract since 2005 and maintains more than 30,000 bus shelters and bus stops in the capital. As part of the contract, Clear Channel sells advertising on 5,000 sites.
JCDecaux, which already operates street furniture for a number of London boroughs including Camden, as well as in Manchester and Glasgow, is expected to pitch for the business.
According to a tender document seen by Campaign, the contract is worth £200-500 million, excluding VAT, over an initial five years, with an option to extend the arrangement for an additional three. The tender is divided into eight lots and companies can bid for as many as they wish.
The reduction in the length of the contract from ten years and the division of the tender into lots follow guidelines set out by the Office of Fair Trading in 2012 after a competition investigation into the sector.
After this review, TfL will call a pitch for the £1 billion ten-year ad contract for the London Underground, held by Exterion Media.
TfL is then expected to review its contract to sell ads on the side of buses, which is also handled by Exterion.
Via: Media Week

Barclaycard Unveils Payment Wristband for TfL's Contactless Roll-Out

Barclaycard has launched an exclusive contactless payment wristband to help London commuters speed up their travel and avoid ‘card clash’, as TfL today rolls out contactless across its entire network.
The bPay band allows users to make contactless payments across the London transport network using just a wave of their wrist. Any UK Visa or MasterCard debit holder can link up to the service and Barclaycard is today inviting Londoners to sign up for one of 10,000 free wearable bands.
The band contains a contactless payment chip that enables consumers to ‘touch and pay’ for transactions of up to £20 where contactless payments are accepted – including across the TfL network and selected retail outlets.
The band, which has been launched to tap into the rapid growth of the contactless payment market, was trialled at the Pride in London LGBT celebration in June and the Barclaycard British Summer Time music festival in Hyde Park in July. It is set to be made publicly available next year, Barclaycard said.
Via: Brand Republic

TfL Tests Free WiFi on London Buses

Transport for London (TfL) has launched a free WiFi trial on two buses operating in the capital.
The trial will see WiFi technology installed on a route 12 bus, operating between Dulwich and Oxford Circus, and a route RV1 bus, which operates between Covent Garden and Tower Hill.
It is hoped that if the trial is successful the sponsors could help fund its extension to further buses in the fleet.
TfL has also begun to trial two further pieces of technology in the form of an upper deck seat indicator and enhanced passenger information screens.
The new technology, which analyses information from the onboard CCTV system, displays seat availability on a screen at the base of the stairs.
Other improvements include the installation of interactive digital screens on Regent Street, delivered in partnership with Clear Channel, and on Eden Street in Kingston, delivered in partnership with JCDecaux, which provide live bus arrival information, alongside real-time updates on other public transport options.
Via: The Drum

EE to Offer Contactless Mobile Payments for London Travel

EE customers will be able to travel on London’s Underground, DLR and Overground networks using their mobile phones when TfL’s contactless program launches on 16 September.
EE is to become the only UK network provider to offer a contactless payment service, meaning that users will be able to use their mobile phones to pay for London travel instead of an Oyster card.
The service will use EE’s free Cash on Tap mobile contactless payment service app, which is due to be compatible with over 500,000 handsets this year. There will be no added charges for using Cash on Tap to pay for travel, and both daily and weekly caps ensure customers won’t pay any more than they would using an Oyster card.
“Users of the world’s greatest tube network will shortly benefit from the latest in mobile payment technology, allowing them to use their phone to pay for their daily commute,” said Gerry McQuade, chief marketing officer, EE. “As more and more people benefit from the simplicity, convenience and security that mobile contactless payments offer, it’s rapidly becoming clear that the days of the physical wallet are fast becoming numbered.”
Speaking at the IAB’s Mobile Engage conference in May, Weve’s CEO, David Sear, said that 2014 is the year in which there will be a “massive shift” in the way people use their mobile devices and that consumers are at the “tapping point” of contactless payments.
Sear said that the desire for consumers to be able to use their mobile phones for payments – devices that they are “emotionally attached” to – is a natural progression for the relationship between consumers and smartphones.
“We trust our devices – they contain our lives – and payment is a natural extension of that trust.”
Via: MediaTel

Evian to Help Travellers Beat the Underground Heat in 3 Year Deal with TfL

Evian has inked a three-year deal with Transport for London to give flustered travellers on the London Underground free bottles of water during the warm summer months.
The brand has offered 250,000 bottles of Evian water to TfL to hand out at some of the busiest stations this summer, as the network pushes its ongoing Beat the Heat and Travel Better London campaigns.
The campaigns aims to raise awareness of how passengers can help to reduce delays by making small changes to their travel habits.
Sophie Brooks, Evian senior brand manager, said: “We are delighted to have teamed up with Tfl to give overheated commuters some Live Young refreshment. It is really important to stay hydrated during the hot weather so it is great to have the chance to help Londoners keep cool.”
Phil Hufton, London Underground’s chief operating officer, said it was “grateful to Danone [owner of the Evian brand] for supplying customers with water” while it works towards its 2016 target of having 40 per cent of the network served by air conditioned trains.
Via: The Drum

Tfl and ESPN FC to Display World Cup Updates on London Underground

Transport for London (Tfl) has partnered with ESPN’s football website, ESPN FC, to deliver football results to London Underground commuters during the World Cup – marking the first time the transport body has signed a commercial partnership.
The partnership will see Tfl and ESPN FC bring news, results and score updates from the games to more than 140 stations via overhead platform boards and 400 service update boards displayed at station entrances.
As part of the partnership, which launches on 12 June, ESPN FC will run an advertising campaign on the home page and journey planner section of the Tfl website, as well as experiential activity involving football freestylers at Stratford, Charing Cross and Tottenham Court Road stations later this week.
Via: The Drum

Old Street EC1 Launches

At a Technology Briefing held for clients and agencies, JCDecaux outlined its vision for ‘Old Street EC1’, a media location owned by Transport for London (TfL). The vision includes a partnership with Tech City UK to enable startup companies to access the newly digitised Old Street Roundabout.
Repositioned as ‘Old Street EC1’, this site will comprise four digital screens and will go live in October 2014. Under the agreement with Tech City UK, JCDecaux will run content from selected digital startups in the area, promoting the future business leaders of tomorrow.
This development supports TfL’s plans to secure income for investment in London’s transport network as part of a wider commercial strategy. It follows the introduction of pop-up shops at Old Street bringing a variety of new and innovative retailers to the station.
Working with Brand Republic, JCDecaux has launched an online Tech Hub to focus on the EC1 area.
Via: JCDecaux

TfL Showcases New Advertising and Retail Plans

The head of retail development at Transport for London (TfL) has unveiled plans for station redevelopments across all zones, offering advertisers and businesses new opportunities to take advantage of the busy tube and overground network.
Mike Ward, head of retail business development at TfL, said the new facelift at Old Street station – which has seen “shabby and tired tenants” removed in place of “cool pop-ups”, as well as increased security, improved lighting and colourful interior design – will soon see similar initiatives rolled out at Baker Street, Canary Wharf and Shepherd’s Bush.
“We’ve had retail right from the start,” Ward said at Exterion’s All Eyes on London event on Thursday.
“We’ve always been a place to pick up a paper and get your keys cut. More recently, we’ve also been a place to get a latte or pick up a pint of milk or a prescription, but that’s all pretty mundane and we really intend to do a lot more.”
Currently 3.7 million people pass through the tube network each day. With 400 stations, including the DLR and overground stops, the capital’s transport network is filled with prime space for advertisers and retailers to target London’s “time poor, but often cash rich” commuters.
“We’ve really focused the last ten years on getting the transport services right,” Ward said. “But we’ve kind of got that in the bag now, so we need to focus on the other stuff that makes people’s lives a bit more enjoyable as they come through the network.”
Ward said TfL “did not spend a fortune” on Old Street’s redevelopment, which now houses pop-up businesses including a marshmallow stall, an organic cereal shop and a fruit-juice provider.
“We can be a real catalyst for change. We want to be a part of improving the high street; giving businesses new opportunities to grow and reach audiences – either trading from our retail space or advertising from our stations, or combining both.”
The new developments will include adding graphics and new signage to wallspace, new lighting plans and space for pop-up businesses to trade for any time from just a day to six months. TfL will also work with existing businesses to improve their retail space.
Outside of the busier central zone, where 82% of all stations are based, Ward said new “click and collect” opportunities will also become commonplace, with brands such as Waitrose and Asda providing online grocery collection points for commuters returning home, with appropriate advertising around stations to inspire shoppers on the way in.
Similarly, lockers where commuters can collect packages ordered online from retailers such as Amazon will be rolled out in the next 24 months.
This year, the All Eyes on London event focused on the capital’s top thirty “villages” – showcasing research on the different types of residents and their exposure to out-of-home advertising. More information can be found on the dedicated website.
Via: MediaTel

TfL and Clear Channel Team Up to Trial Interactive London Bus Stop

Transport for London (TfL) has partnered with media and advertising company Clear Channel UK to trial a real-time mapping tool at a Regent Street bus stop.
The new mapping tool – the first of its kind to operate in a UK bus shelter – was developed and funded by Clear Channel to coincide with the Year of the Bus – a celebration of both the heritage of London buses and a look ahead to their future.
Positioned on one of London’s busiest shopping streets at Piccadilly Circus’s bus stop ‘G’, the state-of-the-art digital screen incorporates TfL’s data feed of live departure information to allow passengers to track their bus in real time. Alongside live bus arrival information, the interactive panel offers wider transport network updates from the London Underground and real-time availability of nearby Barclays Cycle Hire bikes and docking points.
The panel also offers local area information including maps and walking routes to tourist attractions, theatres and shops. Over the next two months, customer interaction with the panel will be monitored, by Clear Channel UK, and analysed to enhance the service.
With seventy per cent of Londoners now owning a Smartphone and eighty seven per cent using the internet for maps and directions, there is an increased demand from customers to be able to access the information they need to travel around the capital through digital and social media.
Via: Clear Channel

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