Monty Python Foot of Cupid Activity goes Nationwide

Monty Python’s famous ‘Foot of Cupid’ has been placed on phone kiosks around the country as part of a new outdoor and social media marketing campaign.  Eagle Rock Entertainment launches this out-of-home phone kiosk activity to promote the release of the Monty Python Live – One Down Five to Go DVD.
The unveiling of the iconic Foot of Cupid is being supported by a major social media drive to stimulate participation and engagement in the campaign.  To be in with the chance to win the new Monty Python DVD, Fans in London, Manchester, Birmingham, Liverpool and Edinburgh are being encouraged to find the kiosks, take “selfies” with the build and post them to social media channels, using the hash tag #pythonphone. A QR code in the design will also take people to the mobile site which will enable users to hear one of ten special recorded answerphone messages from the Python team.  These messages are played using the soundcloud widget and will be available to share across all social media platforms.
The campaign is a collaboration between MJ Media, Posterscope and JCDecaux, and these unique, eye catching builds will be making a large “foot print” across key cities up until the end of November.
Daniel Kavanagh, Account Director at MJ Media commented saying: “Despite a challenging budget, we really wanted to help Eagle Rock Entertainment engage fans by bringing Monty Python’s iconic artwork to life. By using special builds we were able to ensure this was done in a creative, exciting and original way. By working closely with the client to amplify the campaign across their social media channels, we’ve taken a regional campaign, maximised cut-through and engagement and generated national exposure during one of the most competitive periods of the year.”
Daniel Carey, Business Director at Posterscope said; “With an iconic and irreverent show like Monty Python, it was essential that the OOH activity followed a similarly anarchic route.  The use of the equally  iconic ‘Foot of Cupid’ special builds was a perfect way to deliver the same humorous tone as the show, in turn engaging with their core audience, whilst delivering cut through in the busy pre-Christmas period.  In addition, integrating the OOH with mobile and online activity via the use of selfies and QR codes, will further help to drive interaction and word of mouth, both in the offline and online space”.