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TfL Tests Free WiFi on London Buses

Transport for London (TfL) has launched a free WiFi trial on two buses operating in the capital.
The trial will see WiFi technology installed on a route 12 bus, operating between Dulwich and Oxford Circus, and a route RV1 bus, which operates between Covent Garden and Tower Hill.
It is hoped that if the trial is successful the sponsors could help fund its extension to further buses in the fleet.
TfL has also begun to trial two further pieces of technology in the form of an upper deck seat indicator and enhanced passenger information screens.
The new technology, which analyses information from the onboard CCTV system, displays seat availability on a screen at the base of the stairs.
Other improvements include the installation of interactive digital screens on Regent Street, delivered in partnership with Clear Channel, and on Eden Street in Kingston, delivered in partnership with JCDecaux, which provide live bus arrival information, alongside real-time updates on other public transport options.
Via: The Drum

Grolsch Embeds Bluetooth Tech into Bottle Tops to Unlock Free Movies

Russian beer drinkers can now unlock free-to-view movies on their computer, smartphone or tablet with a swipe of their Bluetooth-enabled bottle of Grolsch – though technophiles should be wary of excitedly spilling beer over their device in the process.
St Petersburg-based tech developer Head and Hands has devised the simple means of redeeming free-to-view content, eliminating the tedium of tapping in a promo code.
The campaign for Grolsch employs a technology that lets consumers choose a film via a partner website, swipe their bottle top – which has embedded in it a “one-touch” technology using radio signals to “unlock” content – and watch the movie while sipping a lager.
Via: Marketing Magazine
 

Keith Urban Hologram Performs in Australia

Shoppers will be left under no illusion when they see “Keith Urban” at Chadstone Shopping Centre in Melbourne this weekend.

The Aussie-born country megastar will be at Chadstone in the form of a hologram performance and will perform his latest single Somewhere in my Car on Saturday, July 19.
As part of the Australia-first performance fans will even be able to jam with the four-time Grammy award winner by picking up one of the musical instruments that will be available on stage.
Via: Herald Sun
 
 

Blocks's Smart Watch Offers Link between Wearable Tech and OOH

Blocks Developers are developing an open-platform, modular device.
With the aim of being fully customisable, the Blocks smart watch can be fitted with a variety of LED, E-Ink and touchscreen displays and software add-ons, including gesture control and GPS.
The watches will be able to be integrated with QR-code recognition and contactless payment, which means that they could be used to interact with out-of-home screens and advertising. The open source nature of the platform means that developers will be able to develop apps to integrate Blocks with other web-connected devices.
Via: Output Magazine

2015 Election Countdown: Will Ad Tech Help Revolutionise Campaigns?

Glen Wilson, Posterscope MD, discusses how digital out-of-home advertising platforms offer political parties the chance to tweak policy messages like never before.

With less than a year to go until the 2015 general election, and following Ukip’s win at the European elections, Britain’s political parties are already drawing battle lines. However, this time they are armed with the latest advertising technology. Just as Obama’s 2012 victory was boosted with social media, next year’s election will be fought with a world first: a powerful combination of real-time data and digital out-of-home (DOOH) advertising platforms. This means parties will gain the ability to react instantly to opponents’ announcements, dialling up campaign messages based on political polls or real-time social media sentiment analysis. This has the potential to revolutionise political campaigns, like we’ve never seen before.
Out-of-home (OOH) advertising has a long history in UK political campaigns, with billboards and posters featuring prominently in many UK elections. In 1979, the famous “Labour isn’t working” poster helped Margaret Thatcher achieve electoral victory and in 2001, Labour’s controversial mash-up of Margaret Thatcher and William Hague made headlines. In fact, OOH has become such a key part of election campaigns that political parties spent £7m on outdoor adverts in 2010, equivalent to nearly a third of total political ad spending.
Today, OOH remains one of the most popular and powerful political campaigning channels. This has been demonstrated in the run-up to the European parliamentary elections, with Ukip’s successful campaign and controversial national billboard poster campaign. Funded by businessman Paul Sykes, the campaign features a series of provocative statements about the European Union and the impact it is having on UK families.
With TV campaigning opportunities limited to the party debates, it’s unsurprising politicians choose to focus on OOH efforts. However, campaigners also recognise this method has the ability to reach a large audience where they spend a significant percentage of their time: out of their homes.
In the US, DOOH was hugely important during the 2012 elections. Digital signage and digital billboards were a significant component of political campaigning. For example, Mitt Romney’s campaign used digital billboards in states such as Florida and Colorado to coincide with Obama’s campaign rallies, while Obama’s campaign launched a digital advertising campaign throughout the DC Metro system to target voters in Northern Virginia. Rock The Vote, an organisation which aims to encourage young people to vote, also capitalised on DOOH during the election to raise awareness with young voters. Its “We Will” campaign, which aimed to defy voter suppression, incorporated digital billboards in high visibility areas.
With access to big data insights from polling information, together with the flexibility of using a digital screen, English political parties will be able to increase or decrease the severity of campaign messages depending on how they resonate with the public, and tweak policy messages depending on public sentiment. They’ll also be able to drill down into location-based data, which will provide parties with the flexibility to address specific local issues, and strengthen the campaign in areas where they might not be polling strongly enough.
There is no doubt this technology, powered by real-time information, has huge potential for British politicians. We will no doubt see ads that are more innovative and more targeted than ever before. I can’t wait.
Via: The Guardian

Eye Airports Converts to BroadSign International

The largest airport advertising company in the United Kingdom, Eye Airports, has selected BroadSign International, LLC’s cloud-based digital signage software platform to power its network of screens across 28 airports in the UK. The initiative follows the merger announcement of Eye Corp UK and Airport Partners in December 2013.

The initial conversion of 200 Eye Airports screens to BroadSign software took place in 13 airports this March and will continue with further rollout. The network is present in major national hubs such as London Gatwick, Manchester Airport and London Stansted. It consists of 46″, 55″ and 70″ LCD screens and video walls along with large format LEDs, and reaches over 100 million passengers annually.

Via: Yahoo Finance

 

Coke Use Drones to Deliver Drinks From the Skies

Coca-Cola can claim to be one of the first advertisers in Asia to deploy drone cameras in a marketing campaign.
As part of its Open Happiness campaign, the fizzy drinks brand has teamed up with non-profit organisation the Singapore Kindness Movement to deliver cans of Coke from the sky to construction workers in Singapore.
Coke dropped off cans of drinks and words of encouragement to more than 2,500 guest workers around the island nation. The company is using the hashtag #CokeDrones to promote its campaign.
The agency behind the ‘Happiness from the skies’ campaign was Ogilvy.
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Via: mUmBRELLA

Smartphone-Assisted Easter Egg Hunt is Latest Use of iBeacons

Fabergé‘s Big Egg Hunt, which benefits two nonprofits, Studio in a School and Elephant Family, is a fun event brightening up the streets of New York for Easter and an experiment in using iBeacon technology in public non-retail spaces. Over 275 egg sculptures, each about 2.5 feet tall, have been scattered around New York City, and each has been decorated by a well-known artist, photographer or designer: participants include Ralph Lauren, Tommy Hilfiger, Diane von Furstenberg, Warby Parker and Naeem Khan.
Each egg is up for sale, and those who ‘check in’ at the egg can bid on it using the egg-hunt app. The location of a specific egg will remain a secret until 10 people have checked in by that egg. After that, the egg’s location will appear on a public interactive map. The intensified bidding that will ensue will benefit the two above-named organizations. Users of the app are also entered to win more than $30,000 worth of Fabergé jewelry.
Nomi, a startup organization that works with iBeacons, helped put the technical aspect of the project together. As they told Fashionista, it was an opportunity for them to prove to their other clients that the iBeacon platform can withstand unusual deployments.
The eggs will be gathered together in a free exhibit at Rockefeller Center on April 18-25; they will be auctioned off on the 22nd, with the egg hunt ending on April 26th.
Via: psfk

The Inspiration Corridor

A new installation attempts to merge the online and offline gap, helping bring more foot traffic to physical stores.
Created by DigitasLBi Paris and real estate investment company Klépierre, the Inspiration Corridor is a large booth that offers users a personalized digital shopping experience. Shoppers step into the booth and undergo a complete body scan, with the Inspiration Corridor taking note of their age, sex, and current ensembles. From there, it brings up digital displays of items located in that mall that you might be interested in, and could potentially buy on the spot.
Customers can use a touchscreen to mark items they like and add them to their shopping bag, giving the technology a better idea of other products that might be right for them. And if you already purchased something earlier in the day, you can scan the item and have the Inspiration Corridor suggest complimentary clothing or accessories currently in stock at the mall. When you’ve found what you are looking for, the Klépierre mobile app will use the Apple iBeacon technology to pull up a floor plan of the mall and direct you to your selected items.
Though still a prototype, the Inspiration Corridor brings the best part of online shopping into the physical world.
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Via: psfk
 

NFC Payments to Be Tested on the London Underground

Oyster card readers have been updated with the tech to allow travellers to tap through using just their mobile.
Transport for London is reportedly readying itself to launch mobile payments using the NFC chips in a device, reports Cellular News.
Contactless payment solutions are already available with the transport authority that uses its own MiFare payments cards, and recently added support for contactless debit cards.
The current Oyster card readers – which use RFID technology – have been given the NFC treatment, which will allow travellers to tap in and out using just their mobile device.
Shashi Verma, director of customer experience with TfL, commented: “We are doing some testing to see how the devices perform on the system and welcome any new payment technologies that meet the relevant industry standards and enable sufficiently fast transaction speeds.”
It is expected that travellers would need to top up their mobile wallet, similar to how they use an Oyster card.
London buses are also expected to move over to contactless payments, ditching cash transactions completely.
Via: Mobile Entertainment