Free Killer Tan

Every year 10,000 Americans die of melanoma….and indoor tanning in a major cause.  According to statistics just one indoor tanning session increases the risk of melanoma skin cancer, by 20%.
To show how tanning literally kills, New York based agency Area 23 created a shocking ‘experience’ for melanoma awareness organisation Mollie’s Fund, where customers who turn up for a free tanning session are greeted with their own funeral, fully equipped with mourners and a coffin.
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Via: Adsoftheworld