The selected artists of #TheUltimateCanvas have been chosen

The selected artists of Primesight and Talenthouse’s creative initiative #TheUltimateCanvas have been chosen, with their artwork set to be displayed on billboards at prime locations nationwide.
Primesight launched #TheUltimateCanvas with Talenthouse, a creative collaboration platform and community of artists across art, design, fashion, film, and music, to give creatives around the world the chance to see their designs brought to life across Primesight’s 400-square-foot canvasses seen by thousands of people every day.
The original designs of five artists were handpicked by a panel of judges from the advertising and media industries. The selected artists’ designs will be showcased for two weeks on out-of-home (OOH) owner Primesight’s 96-sheet billboards, the UK’s largest OOH format, at five sites across London, Birmingham, Manchester, Glasgow and Bristol.
The selected artists are: Victor Figuerola from Zaragoza, Spain; James Keefe, Leeds, UK; Sophie Moates, Norwich, UK; Taravat Niki, Rasht, Iran; and Julie Potter, County Sligo, Ireland. A sixth design by Aya Kitano, Kokubunji, Japan, also received the Popular Choice Award for the most-shared design across social media.
Chris Forrester, Managing Director of Primesight, said: “#TheUltimateCanvas creative invite has highlighted the creativity and scale achieved by outdoor advertising. We have been overwhelmed with the number and quality of creativity submitted through our partnership with Talenthouse and have chosen selected artists from across the world to have their artwork displayed across the UK’s biggest cities on OOH’s most striking sites.”
Paul Sambrook, Business Development and Marketing Director at Rapport and one of #TheUltimateCanvas judges, said: “There was some wonderful creative work but there were two common denominators in the five that I picked: the simplicity of the design and the fact that it made me feel something.The most effective advertising creates an emotional response and either builds or refreshes existing memory structures. But at its simplest level, advertising needs to get noticed. All five of these designs achieved that, taking full advantage of the impact offered by a 96-sheet canvas.”
Commenting on the selected artists’ work, Maya Bogle, Co-Founder of Talenthouse, said: “Talenthouse is determined to provide a home for creatives from all disciplines around the globe. This partnership perfectly demonstrates how we can provide a huge platform for  creatives to have their work seen by a mass audience using opportunities that empower and reward.”