Animal shelter creates strokeable billboards to encourage adoption

Everything starts with a simple gesture.That was the basis for SPCA Geneva’s latest campaign. The first contact between an animal and its owner to-be is often the first gesture, which is the first stroke. On different billboards which were exposed in the biggest shopping center Balexert in Western Switzerland, the campaign shows a very new way to recreate this first encounter. The purpose of this campaign is also to invite people to meet pets in their refuge, during the SPCA’s Open Days in Geneva.
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Via: Best Ads on TV