Oreo Trending Vending Machine at SXSW

AUSTIN — An Oreo trending vending machine is a reality. Powered by Twitter, the machine allows South by Southwest (SXSW) attendees to create custom Oreo cookies, based on trending social conversations.
Users choose from 12 flavors and colors of creme. Using 3D printing technology, the machine assembles the unique Oreo in less than two minutes.
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Tweets power vending machine at SXSW

Twitter engagement from concertgoers, and fans watching the live stream remotely, affected the outcome of the opening act, special effects, onscreen visuals and encore song at Doritos’ interactive concert at SXSW. Hashtag #BoldStage powered the interactivity on Doritos’ concert stage, a 62-foot ‘vending machine’ with a four storey screen that was used to encourage people to tweet and showcase photos.
Via: Mashable