Clear Channel Wins Asda Advertising Contract

Clear Channel UK has been awarded the advertising contract for Asda stores following a competitive tender. The contract, which Clear Channel will take over in July, will see the complete digitisation of Asda’s advertising estate as Clear Channel reveals plans to convert 300 Asda Superstores and 200 Asda Supermarkets.
The upgrade will see the installation of hundreds of 70” portrait digital screens located at the entrance of Asda Superstores nationwide, with a smaller variant to be designed for Asda Supermarkets. As part of the seven-year contract, Clear Channel will also be responsible for the cleaning and maintenance of the screens.
The upgraded screens will be powered by Clear Channel’s intelligent content management system, Play iQ, offering advertisers live availabilities and campaign reporting. Clear Channel will also utilise Asda sales data and customer insight information to create hyper-relevant, contextual advertising opportunities.
The digitisation of Asda’s Out of Home estate is a key component of Clear Channel’s digital transformation project, which includes the on-going nationwide expansion of their digital 6-sheet product, Adshel Live, as well as the nationwide expansion of Clear Channel’s super-premium digital brand, Storm, and the roll-out of digital billboard ‘Wrap’ in the UK’s biggest cities.
Justin Cochrane, CEO, Clear Channel UK said: “We are delighted to have been awarded the Asda advertising contract, and are looking forward to working with Asda on the modernisation of their Out of Home estate. Converting hundreds of advertising panels to beautiful digital screens, underpinned by intelligent technology, will allow us to offer brands and customers advertising experiences that are relevant and right for them.”

Sneaky Advertising When Rival Stores Close

Delis, grocery stores and bakeries in Bogota, Colombia—most of which close at 8 p.m.—agreed to advertise for one of their competitors, Carulla, by turning their late-night security shutters into billboards for the 24-hour supermarket chain.
The campaign from Ogilvy paid local merchants to post messages on their metal gates, including “The butcher is asleep. The one at Carulla on 85th is awake” and “In here we have everything but if you need it now, go to the Carulla on 63rd.”
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Via: AdWeek

Australian supermarket tests NFC

Australian supermarket Coles partnered with Adshel to allow consumers to download exclusive digital content such as cookery recipes and video cookbooks via WiFi or NFC.  50 sites in Melbourne were equipped with the technology.
Via: NFCWorld