For the ‘Ode to the City’ campaign for Adidas Originals, Posterscope Russia and Carat placed giant Adidas Originals ZX Flux sneakers as art objects in Moscow and St. Petersburg.
The world gathered in Portland’s Providence Park for the 2014 Major League Soccer All-Star Game as America’s best faced off against Bayern Munich. But the real star attraction was not the match, but the forty-five foot All-Star Game ball perched on top of the Oregon offices dominating the attending crowd. The enormous Adidas soccer ball loomed large on the Portland skyline and over the stadium, making Adidas the most visible message at the MLS All-Star Game. This campaign was planned by Posterscope USA.
The 10th Anniversary season of Mountain Dew’s Dew Tour continued last weekend with the Toyota City Championships held in Brooklyn, New York. The third stop on the 2014 schedule saw many of the world’s best BMX and skateboard athletes take part in the action, and attendees were also given the chance to get involved through a unique VR experience.
During the event, Mountain Dew debuted its Virtual Reality Skate Experience. This live-action 3D, 360°, binaural audio-branded experience is one of the first of its kind developed for the new Oculus Rift DK2 developer headset. Fans who attended the action sports exhibition in Brooklyn were given the chance to virtually become part of the Dew Skate Team. They were able to feel as though they were riding alongside the pros through some of the most iconic spots in Las Vegas.
For attendees, it was a ride down the Vegas strip they would likely never forget. The epic virtual reality skateboarding experience put fans in the center of the action and after they were done, they walked away with a split-screen video of their experience, which they could share with friends and family on social media.
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With the home teams believed to have a good chance of reaching the final stages of the World Cup, which starts in September 2015, the campaign should stimulate interest among rugby fans in these key areas in an impactful and memorable way.
Posterscope and Zenith booked the campaign.
UK-based ideas and innovation company AKQA has collaborated with Nike to design a reactive LED basketball court in Shanghai, China.
Called ‘House of Mamba’, the court was developed to coincide with the Nike RISE campaign.
The floor of the court features motion-tracking and reactive LED visualization technology that will display American basketball player Kobe Bryant’s very own training drills so that aspiring players can adopt his training strategies and practice alongside him.
Other than the LED technology, the innovative court can also track mistakes and record them down for improvements.
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Via: Design Taxi
A ‘Welcome to Vanchester’ banner in central Manchester through BlowUp has been installed to greet United’s new manager. In conjunction with Posterscope and the Arena team, Betfair launched the PR stunt without any branding. The banner, emblazoned with the welcome message beneath a picture of the Dutchman, parodies the one put up on Deansgate by City to welcome Carlos Tevez after the former Reds striker defected to the Blues in 2009.
The original, which taunted ‘Welcome to Manchester’ across a picture of the Argentinian celebrating a goal, was paid for by supporters of the Blues and was seen as a swipe at the fact United are based in Trafford rather than Manchester, like City. Fans of the Reds got their own back two years later with a billboard poking fun at Tevez’s rift with Roberto Mancini. The digital poster showed a picture of the player – who had been suspended and was later fined after refusing to come on as a sub in a Champions League match against Bayern Munich – sitting on the bench with the slogan ‘Welcome to Carlos Manchester’.
This new taunt has sparked a tremendous amount of conversation globally. In under 24 hours there have been 8,210 twitter mentions by 7,397 people with an estimated 16.4 million impression spanning across 104 countries. This activity marks the second campaign booked this year with Betfair around tactical messaging as they continue to push the boundaries.
Turkish Airlines, the official sponsor of the Euroleague Basketball, developed a great Innovate campaign together with IGPDecaux offering people the chance to win a trip to Istanbul.
From the 12th to the 18th of May, a fully wrapped tram filled entirely with basketballs traveled around the busy city center of Milan. A message on the outside of the tram invited people to guess how many basketballs were inside the tram, to have a chance to win a trip to Istanbul. Almost 5,000 people submitted their guess on the dedicated website.
On the last day of the campaign, the tram stopped at Cathedral Square, one of the most famous and busy places in Milan. All the basketballs were given away to passers-by creating a great stir in the area. Near the square, Turkish Airlines also organised a drop-in street basketball event which people could watch or choose to join in.
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Via: JCDecaux One World
Stella Artois, official sponsor of Wimbledon 2014, has launched an OOH campaign that utilises traditional and the latest OOH innovations, to build on their association.
A national 48 and 96 sheet campaign, proximity one off banners, and 6 sheets on the way to the event, will all drive mass coverage of the sponsorship. The highlight of the OOH campaign is the use of JCDecaux’s Motion@Waterloo screen, where Posterscope and JCDecaux have developed 5 templates which bring in social from Instagram and Twitter, real-time copy updates from Wimbledon, as well showcasing branded Stella Artois content.
The screen, which is scheduled to deliver what consumers want, when they want it, fuses connected commuter insight with timetable data, thus making every ad shown relevant to how consumers are thinking and feeling in the station.
On days 5 and 6 there was an exciting twist, where Stella Artois gave away Wimbledon tickets through a centre court experience, delivered by psLIVE and JCDecauxLive.
The campaign was planned and bought by Posterscope and Vizeum with media and production delivered by JCDecaux.
This campaign is another example of Stella Artois pushing the boundaries of digital technology to deliver relevant communications.
As the World Cup in Brazil rapidly approaches, research by work.shop.play., the online urban community, reveals that this year’s event is set to be truly digital. A massive 85% of consumers will be following the tournament online in some form with 41% specifically using social media sites. Mobile also plays a part as more than half of people surveyed (53%) said they will be using their phone to keep informed and 40% will be using their tablet.
Television will still play a big part in how football fans follow the games, however the internet has overtaken TV for how people will keep track of live scores. More than two thirds of people (67%) will use the internet for score updates compared to just 38% who plan to use TV. Mobile and social will also play a role with 42% using their mobile and almost a quarter (24%) using the likes of Facebook and Twitter to get their score updates…
Brits won’t just be relying on the web for score updates. Almost one in five people (18%) will be using the internet to watch full games while more than a third (34%) will go online to catch up on highlights from the tournament. Following the games online is especially important to the UK’s younger generation – a quarter plan to watch full games online and 22% will watch them on their iPad. Almost half (47%) will log on to view highlights via the web..
Simon Harrington, Marketing Director, Exterion Media commented, “All eyes will be on Brazil this summer, but it’s interesting to see how different our approach will be to following the games compared to 2010. For the first time, internet and mobile are going to play key roles in how we digest news and follow coverage of the games. Crucially, for the Out of Home sector, consumers will be looking to follow the news while on the move. Almost a quarter (25%) say that they plan to follow the competition while on public transport, a statistic which increases to 38% in the 16-34 age group. We expect consumers, and Londoners especially, to make the most of free Wi-Fi on the London Underground to stay connected and share in the excitement the World Cup brings.”.
Via: Exterion Media