Oreo Launches 'Feats of Wonder' Experience

For two days, Oreo ‘Feats of Wonder’ came to the Sydney shores to celebrate its partnership with The Australian Olympic team.
Oreo and SapientNitro Melbourne gave the Australian public the chance to experience the amazing things our athletes achieve, with an Oreo twist.
To see video click here 
Via: Campaign brief 

Reebok Creates A Popup Gym Bus Stop Shelter To Get People Moving

If you ever get bored while waiting for the bus, Reebok just created the best bus stop shelter for you. JCDecaux Colombia just transformed 6 bus stop shelters into outdoor gyms for Reebok’s “The Gym is Everywhere” marketing campaign.
Trainers waited at the bus stop shelters to inspire people to get moving. They had people to pullups, pushups and more! Afterwards, they took a photo and uploaded it to social media to share their accomplishment.
It’s hard to tell from the video if they got any prize for participating, or if people really wanted to get a sweat on while waiting for the bus. Regardless, it’s still 100 times better than just a normal bus stop!
Video below:
[youtube width=”300px” height=”200px”]xE91xttVBX0[/youtube]
Via: Creative Guerrilla 

Coral Paints Unexpected Sports Courts

Brazilian kids see soccer fields anywhere. We used the same creativity (and a little paint) to reveal other kind of sport courts around.
Agency: NBS/Dentsu Aegis, Brasil
Video below:
[youtube width=”300px” height=”200px”]prfPj3GJ-lA[/youtube]

adidas – #ACE16 Green Light

adidas’ eye-caching “Boss Everyone” Campaign is continued in out-of-home and there’s no better place to stage adidas new football shoe than urban soccer fields.
Selected hot spots in urban environment illuminated with atmospheric bright-green lights, creating the look of the “Boss Everyone” campaign. With large format projections, the soccer field became interactive playgrounds for the Adidas football community. The projections reacted to balls, bouncing against the wall. An immersive, interactive brand experience that also went viral on social web.

Heineken's UEFA Countdown

To build excitement and show support around the UEFA Champions League, Heineken have been running a digital countdown to make sure commuters are aware of key match times.
The creative features a bottle of Heineken under stadium spotlights with the message “It’s time to champion the match tonight”. The playing teams are displayed next to a live countdown until the match starts.
The campaign was created by Starcom, Liveposter and Posterscope.
HCL Motion

People Climb Saatchi and Toyota's Insane Rock Wall in Times Square

We’re three months into 2016, and it might be the year advertisers redefined the billboard.

We’ve already seen obnoxious, stupid yet fun billboards that play with the form in delightful ways. And last week, Toyota joined the list of major brands shaking up out-of-home with a scalable rock wall it erected right in the middle of Times Square.

The execution—a climbing wall on a billboard—created by Saatchi & Saatchi in Los Angeles, is not only the first of its kind in Times Square but also the tallest outdoor climbing wall ever built in New York City.

Last Wednesday, the automaker tapped novice climber Christina Fate, who serves as a rally car navigator for Team Toyota, to make the 120-foot vertical climb. The 6,000-pound wall took pro-climbers 10-15 minutes to vanquish; Fate did it in roughly 25 minutes.

Check out the video above, in which Adweek caught up with Fate, as well as Saatchi’s Erich Funke and Toyota’s Jack Hollis, to see what rock climbing has to do with Toyota, and why the brand would want to put on an activation of this scale.

To watch the video click here

adidas Search for the Boss in New Campaign

Since Saturday 13th, psLIVE have been touring the adidas ‘Boss Everyone’ trailer. The tour will be showcasing the new Ace 16 football boots, giving 14-19 year olds the opportunity to try out a pair and put their skills to the test. Each participant will be fed five footballs, fired at them from a football cannon. Hanging from the crossbar of the goal will be two tyres in each corner and a gong in the middle, acting as targets for the players. The activity will be filmed and by the time the players have exchanged their football boots, an edited cut of their performance will be playing on a screen in the trailer. A further 15s edit for them to share on social media will also be whatsapped to them shortly after.  So far, the campaign has been a huge success; psLIVE smashing the KPI of 70 participants per location.

DHL's Scrum Challenge

As part of its celebrations as a worldwide partner for Rugby World Cup 2015, DHL has brought its ‘Scrum Challenge’ to London’s Covent Garden.
Booked with JCDecaux and executed by Bright Partnerships Worldwide, a DHL-branded 20ft shipping container complete with its very own scrum machine has been brought to Covent Garden, giving rugby fans the chance to win some exciting prizes.
Contestants can put their scrummaging skills to the test, and see how they measure up against a benchmark set by Adam Jones, former Welsh prop and DHL RWC Ambassador.
The Scrum Challenge machine also takes photos of fans ‘in the scrum’ which they are invited to share on Twitter using the @DHLRugby handle and #ScrumShareWin hashtag for the chance to win fantastic prizes, including Rugby World Cup 2015 tickets!
close up edit rug
Fiona Taag, Global Sponsorship Manager, DHL, said: “DHL’s Rugby World Cup 2015 campaign #ScrumShareWin celebrates the heartbeat of the game, the scrum.  So where better to bring the DHL Scrum Challenge to than the heart of London, Covent Garden?  We are really excited to get as many Londoners, international tourists and rugby fans joining in the scrum over the next couple of days.”
The campaign, which will be in Covent Garden on the 14th and 15th October, is part of a tour, activating at four Rugby World Cup venues: Twickenham Stadium, Cardiff Fanzone (Cardiff Arms Park), Newham Fanzone and Wembley Fanzone.
Via: JC Decaux

Adidas's lighting spectacular on IMAX

Adidas takes the spotlight on London’s IMAX with an incredible out of home after dark light show designed to mark the launch of its X15 football boot.
Created in house by Adidas with media planning through Carat and Posterscope, the campaign runs exclusively for two weeks on the IMAX, Two Towers West and East and East Face @Westfield London in the run up to the 2015/16 football season which kicks off on August 8th.
Ocean agency sales director Danielle Finch said: “Adidas’s customisation of the IMAX involved the installation of LED ribbon around key parts of the new boot and the “Control Everything” and “Cause Chaos” straplines which are animated to bring these contrasting themes to life.”

Dicos World Cup Fireball

The ‘two-cities, two-screens’ campaign was a real-time interactive game involving customers from Chengdu and Fuzhou who could play against each other as goal keepers and strikers. After the game, participants in the two cities had the chance to take pictures together. They could then receive the picture through the Dicos’ official Wechat account and share it on Wechat Moment.
1,073 people took part in total, with 22 Weibo posts in 6 months, generating interaction with 5000 users, and reaching 730,000 people.