Welcome to SPACE

With the ever-growing range of inventory available and the advent of even greater technology being a key role within the industry, OOH welcomes SPACE.

Over recent years it has become apparent that the OOH industry has been requiring greater standardisation in terms of the registration of formats, frames and environments. With the ever-growing range of inventory available, and with the advent of even greater technology playing a key role within the industry, Mediatel are creating SPACE.
What is SPACE?
SPACE has created a single source data point to coordinate and categorise the unique identification characteristics of all UK OOH inventory.
SPACE applies a unique frame ID for each individual piece of media inventory. The code is required in order to establish a unique reference against which bookings can be held by IPAO companies.
The frame ID is also a mandatory input for Route audience classification, but it will be required regardless of whether the frame is also submitted to Route for classification.
Why has Space been created?
The increasing application of technology within the OOH industry has created a need for improved regulation and categorisation of inventory data. This can only be achieved through industry control of a single identification point.
SPACE will help to develop standards for the transmission of common data across the industry, and will pave the way for improved systems, efficiency savings, and future automation.
How does it work?
Throughout Q4 2015, media owners have been uploading each piece of inventory, which they own and intend to sell, to the SPACE platform. Inventory can be managed and updated on an ongoing basis by media owners, taking into account any changes in sites or formats.
The SPACE platform will become fully operational by the end of January 2016.
How does my company get involved?
If your company is not yet involved with SPACE then please visit Costs and technical details regarding how to upload inventory can be found on the site.
It’s not compulsory to join SPACE but without a registered frame ID the inventory may not be compatible with buying purchase systems, and therefore may not be purchased by IPAO members who strongly endorse SPACE.
If you’re not a member, you can contact Outsmart to arrange payment with immediate effect, after which you’ll be able to upload your inventory onto SPACE. Points of price entry is determined by the overall size of a company’s billings.
Via: Outsmart 

Outsmart and the IPAO announce the launch of SPACE

SPACE is a unique data management application, which stores, categorises and standardises every piece of OOH inventory within the UK market.
Outsmart and the IPAO, on behalf of the UK Out of Home (OOH) industry, are proud to announce the launch of SPACE.
SPACE is a unique data management application, which stores, categorises and standardises every piece of OOH inventory within the UK market. This means the transfer of data across the sector can be improved, offering a diverse range of benefits from geographical placement through to historical competitive data.
The database has been commissioned by the UK OOH Standards Group, which represents both the OOH specialist and OOH media owner operations within the industry. SPACE has been technically developed and is being hosted and managed on behalf of the OOH industry by Mediatel.
The database registers over 500,000 OOH frames, allocating them with a unique identification code. Inventory is classified by location, environment and format as well as providing the opportunity to detail relevant site attributes such as production requirements or mobile touchpoint references.
SPACE will operate as a bedrock database for the industry, providing OOH frames related requirements including; access to Route’s audience data, calculation of proximity restrictions to socially sensitive locations, and classification groupings for volume and expenditure data. It can be accessed by API for the population and extraction of data, as well as providing a standard web GUI.
Mungo Knott (Primesight) & Gavin Lee (Posterscope) (Joint chairs of the Standards Committee) said: “We are proud to have created SPACE UK, which is also a world first collaboration project of this nature. It will enable the UK industry to benefit from the common standards which are increasingly required in order to improve efficiency and data compliance in the assessment and transaction of Out of Home Advertising”
Alan Brydon, CEO at Outsmart said: “This is an example of best in class collaboration across the Out of Home industry. It gives us an excellent platform from which to develop the increasing requirement for data management and exchange, which will continue to give brands the confidence to embrace Out of Home.”
Via: Outsmart 

O2 Erects Giant Blank Canvas that Transforms into the Milky Way at Night

An outdoor installation on Clapham Common looks like a blank canvas by day, but at night the 26ft by 16ft artwork transforms into a bright blue depiction of the Milky Way galaxy.

The magical transformation is sparked by 200,000 UV crystals that only glow in the dark and the installation is designed to drive passers-by to visit a microsite with a 360 degree vista of the Milky Way, where visitors can win a Samsung Galaxy S5 on O2.
Via: Brand Republic