Colourful Murals Appear On Roads Only When It’s Raining

A group of designers from South Korea found a way to fight those gloomy days when it just wouldn’t stop raining. Together with Pantone they brought back the colours to Seoul by creating huge vibrant paintings on the streets which appear when it’s raining.
Their project is titled “Project Monsoon” and, as the name suggests, was created for the annual monsoon season when it rains for as long as 3 weeks. The artists  used special hydrochromatic paint, which stays invisible until it gets wet.
“Inspired by South Korea’s culture of emphasizing the importance of the flow of rivers, the paintings utilize Korea’s topographical features that create a flow and puddle of rain water in every street to fill the streets with color and life,” the artists write about their project. So, get a ticket to Seoul and grab an umbrella, because rainy days are nowhere near depressing there!
The images were released as the teaser of the project and also “to give people something to look forward to this year’s monsoon season.”
Via: boredpanda

Clever Anti-Child Abuse Ad Transforms when You Step in & Stop the Violence

Spotted in South Korea is a brightly lit billboard that features the silhouettes of a young child threatened by a man holding a glass bottle.
At the top of the ad is a one-liner that reads: “Child abuse, you can prevent it.”
A small arrow accompanies the text, pointing to the blank space between the two black figures, imploring passers-by to step in and stop the violence.
And when they do, their intervening shadows will be reflected on the screen. But that’s not all—a superhero logo will then appear on their shadows, featuring the emergency number 112 and a statement which is loosely translated to read: “Report to become a hero for children.”
Via: Design Taxi

UNICEF Donation Box Gradually Stands with Each Coin it Receives

Created for UNICEF by Seoul-based advertising agency Daehong Communications, this donation box will slowly stand on its feet with each coin it receives.
Called the ‘Roly-Poly Donation Box’, it represents a child in need. In the beginning, it lies flat on the ground, but as people donate, the weight of the coins will slowly cause the donation box to ‘stand’ upright.
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Via: Design Taxi

Tesco’s subway virtual store

Tesco Homeplus created virtual stores in South Korea subways by allowing people to scan QR codes printed on a poster to add items to their shopping baskets which were then delivered directly to their homes.
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via: adverblog