Sonos creates large 3D lips mural in Shoreditch

Sonos has created a large mural of 3D lips in Shoreditch to promote its voice-activated speaker SonosOne.
The activation is part of a wider global campaign that launched last week around the smart speaker.
Sonos enlisted the help of Amplify and collaborated with renowned Shoreditch-based graffiti street artist and typographer Roid to create the artwork.
The 3D lips are to show that the SonosOne “is the first speaker that people can talk to, thus helping people interact with home audio in a much more accessible way that fits into their lives”.
The mural has been painted onto the Rich Mix building in east London, which is popular with “modern cultural explorers and music lovers”.
Via: Campaign Live

Sonos Captures New York's Beats and Streets with Giant 3D Screen

Sonos, the wireless hi-fi brand, is claiming a sound and vision first with a giant 3D screen allowing New Yorkers to explore the soundscape of their city.
Working with the digital creative agency Perfect Fools, the company has created an installation that allows users to sample New York’s art and culture via a 10 metre-square screen built from 300 Sonos Play:1 speakers.
Coloured LED lights pulsate within the speakers, which respond to hand gestures so that users can navigate a map of the city while sampling its musical sounds, ranging from hip-hop and funk to disco and electro.
The installation will also identify from which of the city’s five boroughs the music originates.
The ‘Sounds of NYC’ is one of a number of installations that will be featured at Sonos Studio NYC at New York’s Neuehouse, which offers shared work spaces for creative industry entrepreneurs, from 2 to 5 October.
Via: Campaign