ESPN’s socially connected digital OOH

ESPN, Arena Media and Posterscope UK kicked off the soccer season with a live campaign combining both social media and up-to-date content automated across 8 digital OOH networks (300+ screens) making it the the largest and most ambitious social/DOOH campaign in the UK.  Questions and topics were posed by ESPN for fans to respond to, via the hashtag #ESPNUK, with opinions and commentary.