Charity uses a 'lost purse' to highlight victims of hidden financial abuse

You can’t always see the signs of financial abuse. To help people take notice, All State Foundation gave them a glimpse into a victim’s life through a lost purse.
They released a harrowing film aiming  to shine a light on the often unseen aspects of financial abuse that can end up leaving women trapped in abusive relationships.
The insurance company’s latest campaign aims to raise awareness of the issue via a “social experiment-based short film” called Lost Purse. In the ad, a hidden camera captures the reactions of Lyft passengers who’ve found a purse in the backseat of the car. When each of them opens the purse to try and find out whose it might be, they find a cell phone that’s filled with text messages that say things like “you’re too stupid to manage money” and “I canceled your card, good luck paying for a lawyer when you have no money.”
The spot ends with the message, “If you knew someone needed help, what would you do? Get involved” before directing viewers to Purple Purse’s site.
Via: The Drum
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Pop-up vending machines shows real cost of cheap clothing

In a social experiment designed to draw attention to the people that make cheap clothes, a vending machine was set up in a public place advertising a white t-shirt for just 2 Euros.
Watch what happens next:
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When members of the public put their money in, the vending machine turned into a screen, playing a video highlighting the young, overworked, underpaid and unseen girls behind cheap clothing. The stunt focuses on one girl, Manisha ‘one of millions making our cheap clothing for as little as 13 cents an hour each day for 16 hours’.
The machine then asks the buyer ‘do you still want to buy this €2 t-shirt?’, offering instead the chance to donate that money.
It’s a clever donation mechanic and one that’s done well as shareable content (4m+ views and counting). According to this on the Independent, 9 out of 10 people donated rather than buying the t-shirt.
Fashion Revolution, behind the campaign, is an initiative created ‘to raise awareness of the true cost of fashion, show the world that change is possible, and celebrate all those involved in creating a more sustainable future’.
Source: PR Examples