The World’s First Streets Named After Street Kids for Door Step School

As you can imagine, it’s not easy being a kid in the slums of Mumbai. Life is tough, parents often work day and night but barely make enough to put food on the table. On the other hand, the goons and slum lords seem to have all the time, money and respect a child could want. Unfortunately, without other role models, the criminals are who the children begin to look up to and school falls by the wayside. FCB Interface and Door Step School sought to give these impressionable kids new role models, and while doing so, get them to believe in education and making a better future for themselves. Streets in India are named after famous people but the slums of Mumbai are a maze of hundreds of narrow, crisscrossing streets, many without names. The campaign named streets in Mumbai’s Ambedkar Nagar slum, home of more than 2.4 million people, after the best academic performers in school. The children were celebrated in a road naming ceremony with the community and celebrities in attendance.
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Via: Best Ads on TV

TECHO “Pop Up Slum” Stunt to Raise Awareness

Shockingly, a quarter of the world’s urban population–863 million people–live in slums, but they’re so far removed from us that the reality of life in a slum is easily ignored.
Luckily there are organisations who are working to improve the conditions of life in slums. TECHO, based in Latin America, is one such organisation. For just $3,000 they will build a house in which a family can call home for up to 40 years. That’s a life-changing impact for the cost of a daily coffee for ten people over three months.
To draw attention to their cause, TECHO decided to bring the cramped, unhygienic conditions of slums to New York. What followed was a typical slum home, recreated inside a Manhattan apartment. Real life house hunters were duped into believing they were visiting a genuine flat for rent. They were met by a volunteer posing as a realtor, who showed them the abhorrent conditions. Naturally the visitors were shocked at what they saw.
The resulting video went viral online, particularly on Facebook, where it notched up half a million views.
It’s the latest in a trend of campaigns that brings the unsuspecting public into face-to-face contact with a social problem; last year the fake gun shop ‘Guns With History’ caused an internet storm with a similar technique.
The power of the Pop Up Slum is its convincing and easy call to action. The site users are invited to click through to is impactful; with powerful imagery and a simple call to action. If enough people follow that action, more Latin Americans could be calling a house a home.
Video below:
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Via: Branding Magazine