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Greggs Unveils Giant Coffee Cup Sleep Pods by the Thames

Greggs is hosting a sleep-based activation on the banks of the Thames (8th March), in order to promote its new flat white coffee.

The brand is encouraging Londoners and tourists to test the theory that taking a power nap after drinking a dose of caffeine increases energy levels.

As such, the baker has created a number of giant branded coffee cups that visitors will be able to climb into and sleep in after sampling a free coffee. Greggs has dubbed the experience a ‘Nappucino’.

The experience launched at London’s Potters Field Park at 7.45am this morning and will be available to test drive until the sun sets over London.

Greggs is working with agencies Havas PR Manchester, Platform and Splendid on the campaign.

Via: Event Magazine

Ikea serves breakfast in bed (in trendy shoreditch)

Swedish retailer IKEA wants to serve Londoners breakfast in its beds.
Starting later this month, IKEA is opening a pop-up cafe in London’s trendy Shoreditch area, serving “traditional Swedish breakfasts and offering siestas in a range of their most comfortable beds,” the company said.
People can book a bed for a 45-minute slot 7 a.m. and noon to “relax in a single or double bed where they will be served by specially trained waiting staff and sleep specialists,” IKEA said. Then, from noon to 3 p.m., the beds will be available for naps.
IKEA said diners can choose pillows from a menu “designed to match the pillow you have in your home and combine the best bits about eating out with those of lazy Sunday lie-ins.”
The cafe will be open to the public from May 18 to 20. Booking a bed is free, but the beds themselves won’t be directly for sale at the cafe.
Inviting customers to eat on its beds may sound like a strange idea, but it’s not too far-fetched for Ikea, which famously allows customers to nap in its stores.
Ikea is running the pop-up shop from May 18 to May 20 in Shoreditch.
Via: The Wall Street Journal