A town learns sign language to promote 'living without barriers'

In this sweet stunt by Samsung, a whole town learnt sign language so that a deaf Turkish man ‘could live one day without barriers’.
Muharrem is seen going about his normal day with his sister Ozlem, but it isn’t long before passersby start communicating with him using sign language – something he has no doubt never experienced before – and something that eventually has him in tears.
The whole thing was organised as part of the ad campaign for the brand’s new video calling centre, which enables the hearing-impaired to communicate more easily.
According to the Metro, it took one month of preparation, with all involved taking sign language lessons especially for the campaign.
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Via: PRexamples

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