Clear Channel Outdoor Planning Awards Announce Shortlist

Posterscope is delighted to be shortlisted for eight awards at this year’s Clear Channel’s Outdoor Planning Awards.  The shortlist which was announced today (22 Mar 2016) was agreed by a distinguished group of judges including Pat Doherty Founder; Creative Counsel, Dave Cox
Chief Innovation Officer; M&C Saatchi, Natasha Murray; Managing Director at Havas Media, Camilla Harrison; CEO and Partner at Anomaly, Verica Djurdjevic; Managing Director at PHD, Sue Unerman;
Chief Strategy Officer at Mediacom, Peter Taylor; UK Managing Director at Sony Pictures, Chris Pelekanou; Commercial Director at Clear Channel UK and was chaired by  Claire Beale (Global Editor-in-Chief, Campaign). The winners from each category will be announced at our awards ceremony on the 5th May 2016, at The St. Pancras Renaissance Hotel.
Best use of digital
This category rewards the effective use of data and insight, and how it can be interpreted to produce ground-breaking campaign ideas.
Santander, Summer of Cycles – Posterscope/Carat/Liveposter
Vodafone, 4G – Kinetic/MEC
Carlsberg, Beer Body Ready – Talon/OMD/Fold7
Best use of data and insight
Rewarding campaigns which demonstrate the best use of digital in Out of Home.  Digital platforms or technology, including mobile, should be central to the success of the campaign.
Smart Energy GB, Smart Meter – Talon/PHD
Bethesda, Fall Out 4 – Posterscope/Target Media/Locomizer
Pernod Ricard, Jameson F16 – Posterscope/Havas
Best use of multi-media
This category rewards the most outstanding integrated and multi-platform campaign that uses significant Out of Home advertising and at least one other media platform.
Dixons, Curry’s PC World Spare the Act – Posterscope/Blue449/Liveposter
Mondelez International, Oreo Eclipse – Talon/PHD/Grand Visual
Best use of multiple formats
Campaigns are rewarded which successfully utilise two or more distinct formats as part of an Out of Home-only campaign or within a wider multi-media initiative that has a substantial Out of Home element.
Propercorn, Dress London – Talon/M2M
Channel 4, Hunted – Talon/OMD/4Creative
Microsoft, Surface Pro 4 – Posterscope/Empower Media/M:United McCann
Telefonica, O2 Priority Moments – Posterscope/Forward Media/VCCP/Liveposter
Best use of continuity and long-term brand-building
Planners who have used Out of Home as part of their strategy over the long-term are recognised.
Historical Royal Palaces – Talon/M2M
Google, Old Street – Talon/OMD/R/GA London
Camelot, Always on OOH – Posterscope/Vizeum/Liveposter
Best use of innovation
This category rewards the application of innovative and creative thinking to a campaign.
Cancer Research UK, Tap to Beat Cancer – Kinetic/Mediacom
Bahio, Ai – Artificial Intelligence – Posterscope/M&C Saatchi/Clear Channel
Women’s Aid, Look at Me – WCRS

Clear Channel Outdoor Planning Awards 2014 Shortlist Revealed

Among the outdoor specialist agencies Postercope is out in front with eight nominations, while Kinetic had five shortlisted entries, Talon has four, Rapport has three and Meridian has two.
This is the eighth year of the outdoor planning awards and winners of the five award categories and the Grand Prize, selected from the five category winners, will be announced at an invitation-only event on 23 April.
The judges included leading media planners including Adam Foley, the head of strategy at Starcom MediaVest Group, Ian Edwards, the managing partner, strategy at Vizeum and Hamid Habib, a managing partner at OMD UK.
Chris Pelekanou, the commercial director at Clear Channel UK and one of the judges, said: “Great planning in outdoor advertising helps brands connect with their target audiences with pinpoint precision. I was blown away by the brilliant planning behind this year’s entries.
“This is the eighth year we have run these awards with Haymarket Brand Republic Group and my fellow judges agree that this has been one of the most inspiring set of entries since the award’s inception.”
Philip Smith, the head of content solutions and Studio, Haymarket Brand Republic Group, chaired the judging panel.
Also on the judging panel were Jo Lyall, the joint head of client leadership at Mindshare; Mike Baker, the chief executive of the Outdoor Media Centre; Sally Weavers, the managing director at Initiative; Sarah Leach, the connections and media director for North West Europe and the Nordics at Coca-Cola, and Simon Andrews, the founder of Addictive.
Each of the five category winners will receive a prize of £1,000, while the overall Grand Prize winner will receive £30,000 of advertising space with Clear Channel for the winning client and a luxury short break for two for the winning planner.
For more information on the awards please visit:
The full list of shortlisted entries for 2014:
Best use of digital in outdoor
Danone, “Volvic juiced” by Kinetic, MEC, Frank PR and Grand Visual
Google, “Google outside” by Talon, OMD UK, R/GA and Grand Visual
Johnson & Johnson, Benadryl “social pollen count” by Kinetic and MEC
Mini, “Mini not normal” by Posterscope, Vizeum, Iris, Liveposter and Koffeecup
RBS Group, NatWest “NatWest mobile banking” by Meridian, ZenithOptimedia and Liveposter
Best use of outdoor in a multi-media campaign
BSkyB, Sky Broadband, “fibre launch” by Rapport and MediaCom, “quickquote” by PHD and Talon
Fox Home Entertainment, Skyfall, “Skyfall DVD” by Posterscope and Vizeum
Mattel, Scrabble, “#scrabblechallenge” by Posterscope, Carat and Liveposter
Pepsico, Tropicana, “paint London orange” by OMD UK
Specialist Holiday Group, Sovereign Luxury Holidays, “stark contrast” by Rapp Media
Best use of continuity in outdoor
BT, BT Sport, “channel launch” by Posterscope and Liveposter
Coca-Cola, “#shareacoke” by Posterscope, Vizeum, MediaCom and Liveposter
Nestle, Nestle Confectionary, “long term laydown” by Posterscope
Samsung, Multiple Brands, “long term holding” by Rapport and Cheil
Sony PlayStation UK, PlayStation 4 “PlayStation 4 Launch’ by Manning Gottlieb OMD, Talon, Grand Visual, Curb Media and Drum
Best use of innovation in outdoor
British Airways “#lookup” by OgilvyOne and Posterscope
O2 “4G” by Meridian Outdoor, ZenithOptimedia and Newcast
Unilever, Lynx “Lynx Apollo” by Kinetic, Mindshare and Grand Visual
Best use of multiple formats in outdoor
Art Everywhere by Posterscope and Vizeum
Camelot, National Lottery Instants, “surprising numbers” by Havas Media, Talon, Grand Visual and OMD UK
Diabetes UK, “care connect campaign” by Kinetic and The Gate Worldwide
Microsoft, Microsoft Office 365, “work from anywhere” by UM London, Rapport
TSB, “launch of TSB Bank in the UK” by Kinetic and MEC
Virgin Trains, “fly Virgin Trains” by Manning Gottlieb OMD
Via: Brand Republic