easyJet creates immersive travel experience for Londoners

easyJet and the Netherlands Board of Tourism & Conventions teamed up to create a mysterious plane door, which appeared overnight in Shoreditch. The door left passers-by intrigued about what is on the other side however EasyJet disclosed that beyond the door there is an installation, which provides a show-stopping, immersive experience designed to inspire people to travel.
On the 14th and 15th October the free experience took visitors on a whistle-stop tour through contemporary Holland guided by a full cast of live actors. Curious passers-by were instantly transported into a world where they met intriguing characters, larger-than-life surroundings and plenty of surprises along the way.
Those unable to experience it over the two days can still see it via an exciting 360 film – produced using the latest technology to capture immersive footage of the activation – and chance to win their very own adventure in a special flight giveaway.
Ian Cairns, Head of Brand and Marketing Services at easyJet, said:
“Generation easyJet are adventure-seekers and this bespoke, immersive activation totally reflects the fun, energy, exuberance and inclusivity of our brand. We can’t wait for people to experience Holland’s amazing sights without leaving central London. We, along with our partners the Netherlands Board of Tourism & Conventions, wanted to bring something special to Londoners and show them first-hand what Holland has to offer to inspire them to travel.”
Via: prexamples

Adidas Unveils Future House Pop-up

Adidas Originals celebrated the launch of its Future House space in London’s Shoreditch, with a live music gig within the building last Thursday night (17 March).
Joey Bada$$, Annie Mac, Wretch32 & Avelino and Snakehips delivered live performances on the night, meanwhile Manny Norte, Monki and Lily Mercer entertained the crowd with live DJ sets.
The space will host live music acts and workshops throughout its six-day tenure, during both the day and night.
Each day will welcome a new new theme. The 18th March saw  the ‘under the rader’ concept come to the fore, the 19th March focused on the idea that ‘past empowers future’, attendees were invited to ‘follow their own path’ on Sunday 20th March, and the final two days will address the theme of ‘your future is not mine.’
Described as the next phase of NMD London, Future House aims to inspire attendees, celebrate emerging creative talent and encourage people to champion their own individuality.
Adidas recently landed its The X training space, created by agency PsLIVE within London’s Victoria Park. The x-shaped structure hosted fitness classes, Q&A sessions and smoothie making workshops.
Via: Event Magazine 

BT Bring to Life the Power of 4G and Wifi with Special Build

BT has created two special build installations that will bring to life the combined power of the strongest 4G & Wifi network by recreating the infamous Tesla balls from their latest television commercial starring Willem Defoe. The first site is located on Shoreditch High St, next door to tech city, with the second situated in Sandpits Parade, Birmingham.
The installations consisting of 3D moulds and special LED Tesla lighting effects form part of a national Out-of-Home (OOH) campaign which includes digital activity on Transvision screens in the UK’s busiest rail Termini,  screens in malls, the Motion@Waterloo, along with static and digital large format billboards and high street 6 sheets.
The OOH, planned and bought by OOH communications agency Posterscope will be live for 4 weeks from the 2nd  November, whilst  the innovative special build installations created by experiential agency psLIVE go live on 10 November.

The Master Chief is Immortalised in Shoreditch murals…

On the 28th September a Halo 5 styled mural went up on the Clerkenwell Wall in Shoreditch, London. It was part of an ongoing Xbox campaign which follows the story of the ‘Master Chief’ (Halo 5’s Hero). The OOH campaign, is about the Master Chief’s journey which leads up to game release.
A day before the mural, a trailer was released revealing the Master Chief had died and as a direct result a ‘memorial statue’ (mural) was erected. Within the first couple of hours the mural, created by Graffiti Life,  blew up on social media and gaming websites, clocking up 1 million views within 3 days.
The second part of the campaign starts later this month and reflects the next step of the story…to be continued.

Pop-up bar selling only tap water opened in London

A bar serving only tap water has opened for one day only in Shoreditch, East London. It follows the trend of chic cafes selling only one type of food like cereal or toast, except this pop up shop is a stunt for a good cause. The bar, named H2Only, has been set up by the Royal National Lifeboat Institution to raise awareness for the coastal charity that relies on donations.
It is part of their ten day H2Only campaign to encourage people to skip costly drinks like coffee and alcohol. They are motivating people to fundraise for their efforts and donate the money saved to the charity.
RNLI lifeboat head Andy Mayo,  said: “We rely on public funding to help us stay on the water rescuing anyone who needs our help, so we’re asking people to stay on the water themselves for 10 days.
“Our temporary bar is a fun, cheap way to recruit Londoners and raise awareness of the amazing work the RNLI does.”
The trendy bar is a great way to raise awareness and funds for its important work. With just a single cold tap and cardboard cups for customers to drink from, they have secured headlines in the Evening Standard and Mail Online.
Via: PRexamples