Amscreen Works with Age UK to supply 150 Shops with Digital Signage

Amscreen is supplying Age UK with digital screens across 150 of its charity shops. The digital screens will display live, up to the minute news and weather, as well as content highlighting the variety of services and products available through Age UK.
By introducing screens to selected Age UK stores, customers and donors will be able to keep up-to-date with new products and services from the charity.  Initial trials have received positive feedback from customers who found the range of information displayed helpful and informative.
Via: Outdoor Media Centre

Hammerson Partners With NexusEngage to Create Interactive Shop Fronts

Hammerson and NexusEngage have developed an exclusive partnership to deliver digital pop-up windows across Hammerson’s portfolio of UK shopping centres.
The pop-up windows have been designed to activate retail units by using touch screens, twitter walls, holographic windows or virtual assistants. NexusEngage has already worked with Hammerson on trial pop-up windows at WestQuay, Union Square, Bullring and The Oracle shopping centres, turning short-term vacant units into an interactive experience for shoppers.
The aim is to help brands engage with potential customers to drive sales and increase consumer awareness. Brands such as Nokia, Monster Products, Lenovo and Sky’s NowTV have already achieved uplifts in retail sales using NexusEngage’s short-term pop-up digital concept.
Via: OMC