Holiday Window Display Is Actually a Peek Into Domestic Violence

The Window Project aims to raise awareness and generate funds for those impacted in Canada

FCB Toronto has teamed up with The Ontario Association of Interval & Transition Houses (OAITH), a provincial coalition founded by women’s shelter advocates and Yellow Brick House, a member shelter located in the North of Toronto that provides a safe place for women and children escaping domestic violence.
Together they have launched The Window Project, which takes on the appearance of a happy holiday display in a storefront, but is actually a visual demonstration of the fact that domestic violence goes up by 30% over the holidays.
The display shows that the holidays aren’t a happy time for everyone. The festive period can bring increased levels of stress and fear for women in abusive relationships. Domestic violence against women surges by as much as 30% during this time, with children often witnessing the abuse. According to Yellow Brick House, transitional shelters receive a lot more calls for support during the holidays.
To raise awareness and help generate funds for families impacted in Canada, The Window Project was created at the Untitled & Co store in the Fashion District area of Toronto. The elaborate holiday-themed window is in place from December 6th-13th. Upon closer inspection of the scene, passersby will see that it depicts a woman who is a victim of domestic violence. They are encouraged to stop the violence by making a donation to OAITH via text, which stops the abuse in the scene for 60 seconds. Charlene Catchpole, chair of the OAITH board of directors, said:

“The holidays can be a confusing time for women in abusive relationships, especially when there are children involved. Many women put on a good face and project an image of stability to keep the holidays a happy time. Our hope is that this campaign will break the lingering culture of silence that exists around violence against women.”
Via: psfk

Pop-Up Store Mannequins Have a Stark Message

Shoppers in a new “pop up” store in Cleveland got a pretty unexpected message from the mannequins in a stunt devised to highlight youth homelessness for child services organization Bellefaire JCB.
The campaign, by Doner Advertising, created a store called “2nd Look” in an upscale suburban Cleveland shopping mall, where unsuspecting shoppers were introduced to “live” mannequins portraying homeless teens. Inside the store, sales associates introduced shoppers to the life-like mannequins by explaining their stories, while tags on the clothing, including those worn by the mannequins, displayed disturbing statistics about homeless youth. The stunt looks to have induced some genuinely strong reactions from shoppers, and Bellefaire is enouraging people to share the PSA on social media to highlight the issue.
Via: Creativity