Crossrail fast-tracks evolution of OOH advertising

With the first Crossrail services due to open from next month (May 2015), the new high capacity rail service for London and the South East represents a slew of new opportunities for advertisers.
Tfl’s plans to maximise its enhanced station portfolio for brands are set out on Tuesday, May 19th when more than 200 industry leaders convene for The DailyDOOH Media Summit, the UK’s annual digital outdoor conference.
Keynote speakers at the conference include John Pizzamiglio, Lead for Advertising Strategy Commercial Development Directorate, Transport for London, who will outline the opportunities for advertisers as new stations open across the Capital and South East.
Pizzamiglio said: “Crossrail presents a slew of new environments. With a growing, socially active, affluent audience, TfL’s approach to new contracts in 2016 is one that enables a wide variety of future developments.”
DailyDOOH editor-in-chief Adrian Cotterill, who chairs the summit, said: “The role of digital outdoor advertising in the evolution of London and other global cities is one of investment, opportunity and incredibly tough competition. The complexities for cities, property owners, transport and retail hubs in maximising technology to meet the expectations of a growing socially active, mobile driven digital savvy audience are considerable. The sheer pace and scale of change not just here in the UK but in the US, EMEA and Asia will be a key focus of this event.”
The conference draws together key stakeholders across media, transport, retail, research and development, featuring 13 speakers and guest contributors who will consider:

  • The changing relationship between and the UK creative and specialist sectors and the emerging commercial opportunities for content distribution and production
  • How brands are innovating across platforms and the impact on the market; next steps to improve the consumer offer through different channels, personalisation and technical capability; and emerging opportunities for amplification across all screens
  • Key challenges and priorities for the advertising industry, with discussion around terms of trade, platform access, data and policy.

Ten different sessions will feature Exterion CEO Shaun Gregory; Joe Clark from Dunhumby; Neuro-Insight founder Heather Andrew; and Sarah Speake, Clear Channel UK
The DailyDOOH Media Summit is on Tuesday, May 19th 2015 at BAFTA, Piccadilly, London from 9.30am to 5pm