Charge Your Phone and Save Lives

The  ‘Blood Charger Poster’, created by ad agency Publicis Sao Paulo and Fundação Pró-Sangue, serves two purposes- one is to allow people to charge their mobile phones, while the other is to encourage them to donate their blood.

Designed with the image of an arm, a red charging cord runs from the poster—making it look like blood is being drawn from it.
The tagline on the poster reads, “If you need, we’re here for you. Why not return the favor? We need blood.”
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