"I wish I had a Samsonite" targets travelers Who have lost faith in their luggage

Samsonite’s pop-up wrapping stall targeted travelers who had lost confidence in the quality of their luggage.

The free service was offered to travelers who were not using the brand’s bags, and who agreed to have the message “I wish I had a Samsonite” attached to their luggage. The work accompanied a print campaign that used the same messaging.
Video below:
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Via: Campaign 

Castrol's "The Vuvuliser" Combats Drink Driving

South Africans love soccer. But game days are notoriously big drinking days. Watching a game often means having some beers with friends, going to drink at a bar, or getting festive at the stadium. On game day, we care more about whether our team wins or loses than we care about our own personal safety. As a result, thousands of fans drink and drive every match day.
Over 4500 people die on South African roads every year, that’s more than anywhere else in the world. And the number one cause is drinking and driving.
The easiest way to check if you are over the legal driving limit is with a breathalyser. But no one carries breathalysers around with them. What almost every South African does carry to a soccer game is a vuvuzela. So we created the world’s first vuvuzela that is also a breathalyser.
The Vuvuliser.
Not only does it let you know when you’ve had too much to drink and shouldn’t be driving, it also lets people around you know that you’re over the limit. Even if you think you’re still okay to drive, they will tell you you’re not.
No extra hassle. No extra effort. Just enjoy the game, have some drinks with your friends, blow that Vuvuliser like crazy and get home safely.

Video below:
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Via: Best Ads on TV

Volkswagen's Human Crossing

In the UAE, most drivers ignore zebra crossings on a daily basis. So it’s no surprise that 20% of all road accidents in the United Arab Emirates involve pedestrians, often resulting in fatalities. So Volkswagen via Soho Square created “The Human Crossing” to make our roads a little more human (and safe), reminding drivers that pedestrians aren’t invisible and are human beings.Children were given Volkswagen RFID tags, which synced their names to digital billboards which activated as they cross the road in key locations, making them more visible and creating human connections in the attempt to avoid more pedestrian accidents.
Video below:
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Via: Best Ad’s on TV

Distracted Driving Awareness Month: The Last Emoji

To close out April’s Distracted Driving Awareness Month, Sprint via agency Alma created an emoji in an effort to send an entirely different kind of message and keep the vital conversation going about the dangers of texting and driving.

Dancing Traffic Light Man Keeps Everyone Safe and Smiling

The people at Smart have created another installment to their viral campaign and this one involves pedestrian and a dancing red man.
Last July, they positioned a unique traffic light system for pedestrians wanting to cross a major street in Lisbon, Portugal. The traffic light looked like any other traffic light but just before everyone started getting bored of waiting for it to turn green, the red figure starts busting the grooviest moves.
Where does the red man get its groove? From on-the-spot volunteers, of course.
The dancing man light was tethered to a giant mock-up of a traffic light built nearby. The giant installation had a big LED screen outside and the inside housed a set-up that let you choose music and recorded dance moves in real-time. A live video feed also displayed people’s reactions to the dances.
According to the video, the dancing traffic light made 81% more people stop and wait before crossing.
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Via: psfk

Agency Crowdsources ‘Selfie Speeding Signs’ to Display on Interactive Billboards

Would a billboard better get your attention if it pictured a friend, family member, or even yourself? That’s the idea behind a new campaign collecting selfies to deter speeding.

In Belgium, they use happy (and sad) faces on their speed limit signs. The signs, which react in real time to drivers’ speeds, display a happy face when the driver is within the limit and a sad face when the driver exceeds the limit.
While that’s already far more interesting than the signs in America, Antwerp-based Duval Guillaume, working with local government, has taken things a step further. Enter the Selfie Speeding Sign.
A poster campaign urged local residents to upload two photos of themselves. One with a happy face and one with a sad face.
The images were then placed on additional interactive billboards equipped with a speed sensor. If passing drivers are within the speed limit, they’ll see a smiling selfie. If they exceed the limit, they’ll see a sad selfie.
The agency has set it up so that the images only appear on boards near where the person submitting the selfie lives, so as to pretty much guarantee that the pictured person and all their family members will be out and about to see the board, take a picture of it and share it on social media.
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Via: Marketing Land

Powerful Anti-Text Driving Ad Shocks Moviegoers to Keep Their Eyes on the Road

To remind people to keep their eyes on the road while driving, Volkswagen created a powerful and interactive shock campaign.
Called ‘Volkswagen Eyes on the road’, the ad was shown as a trailer at the MCL Cinema in Hong Kong. It starts with a driver getting into a car and going off for a drive.
A text message from a location-based broadcaster is then sent to moviegoers in the cinema, causing many of them to take out their phones and look away from the cinema screen.
At this instance, the driver suddenly loses control of his vehicle and gets into a sudden and deafening crash—leaving moviegoers in shock, reminding them to keep their phones away while driving.
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Via: Design Taxi

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