Buxton Water Creates Marathon 'Lane of Heroes'

On Sunday the 24th May Buxton Water hosted a ‘Lane of Heroes’ at the London Marathon, an 80-meter private track where runners were able to complete a portion of the race with their loved ones. Friends and family nominated their heroes to get a chance to run down the lane whilst their supporters were given access to the lane to show their support and engage with the runners. These runners had their photo taken to show off their ‘let’s do this’ spirit and these. Pictures were then published on Twitter, Instagram and also displayed across DOOH in underground stations near the marathon route, and on three large digital sites across London. The content was also sent to the runners post event for them to share on their own channels.
Liveposter Buxton Wave Marathon 2016 large-102_UGC