Cubanisto – Discover The Spirit Within

AB InBev ran an interactive megaposter campaign in Brussels and Antwerp during the end of the year period to support its rum flavoured beer brand Cubanisto. Passers-by were able to change the special backlight led color by tweeting their favorite color @CUBANISTOMASK. This monumental stunt was part of a wider OOH campaign, including some digital screens, nighttime urban beaming and free tastings in top cities.
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