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Working alongside French fragrance brand, Nina Ricci, psLIVE created a bespoke experience to promote the Spring launch of the ‘Les Delices de Nina’ perfume.
The event toured across the country over three consecutive weekends to Birmingham, London and Manchester. Not only did consumers have the chance to make their own personalised candy (sherbet package) within our Nina Ricci Fragrance Sweet House, but they were also offered free onsite manicures on picnic-style benches and a chance to win on-the-hour prizes by playing the ‘Les Delices’ Candy Crush app, with the top scorers at the end of each hour entered to win a fairytale trip to Paris. Consumers were also given a sample of the perfume to take away with them and staff assisted with informing consumers about the perfume and testing it on the stand.
In order gain entry to the experience, consumers were asked primarily to download the Nina Ricci app, alternatively they could upload a picture of them interacting to Instagram or which created high levels of social content for the brand